David Lewis was a neuropsychologist and Fellow of the Royal Society of Medicine and an Associate Fellow of the British Psychological Society. He was Chairman of the award-winning research consultancy Mindlab International.

Keelan Leyser is a digital illusionist and world expert on using blindspots to intrigue, baffle and bemuse audiences worldwide.

"Lewis and Leyser show how subliminal priming influences the ways humans encounter the world, and provide commonsense strategies to avoid falling prey to such illusions and oversights. It's a riveting and relevant work of pop psychology." --Publishers Weekly:

""The accessible text offers numerous incidents that will resonate with readers, whether considering research studies, evolving film and photography techniques, or sleight-of-hand maneuvers. An especially engaging feature is the inclusion of multiple QR codes that allow access to optical depictions illuminating the concepts... Informative and eye-opening."" --Booklist