"Never underestimate the power of storytelling! If you're in business-and who isn't?-a compelling story can turbocharge your results. Gavin McMahon shows you the power of storytelling in a book that is not only informative and inspiring but also an absolute delight to read! Don't miss it."

-Ken Blanchard, New York Times bestselling coauthor of The One Minute Manager and The Simple Truths of Leadership

"With the precision of an engineer and the soul of a poet, McMahon shows that while spreadsheets may capture what happened, stories determine what happens next. Story Business is both blueprint and battle cry for leaders ready to wield humanity's oldest and most powerful technology."

-Jimmy Soni, bestselling author of The Founders

"In a world where ideas compete for attention and outrage passes for dialogue, Story Business helps leaders connect through clarity and trust. This book is a vital skillset for meaningful work."

-Jerry Colonna, author of Reunion, CEO of Reboot.io

"McMahon braids history, science, and practical experience to offer actionable tools and essential context. Story Business is an immensely readable, jargon-free guide to communicating ideas more effectively-because ideas can change everything."

-Elise Hu, TED Talks Daily host, award-winning author of Flawless

"By using McMahon's framework, I've become a more effective presenter-someone whose message not only resonates in the moment but nests in the minds of others. That's how transformation happens."

-Bryce Hoffman, bestselling author of American Icon

"One minute you're reading. The next, you're acting. This book will end up on the desks of leaders everywhere-for good reason. It's the best way to get your boss to understand the why and how of stories."

-Michael Erard, author of Bye Bye I Love You