Dr. Kazuo Hiraki oversees the Hiraki Lab for baby studies at the University of Tokyo, where he measures babies' eye motion and brain activity to assess their development and self-awareness. He has coauthored four Moimoi series books in Japan.
Jun Ichihara has illustrated over 30 books for children, including Moimoi--Look at Me! and Moimoi, Where Are You?

One of the best high contrast board books to share with your young readers or to purchase as a baby shower gift.-- "Book Riot"

The interesting format combined with adult interaction will certainly appeal to many a tot. . . . Bright and engaging for the tiniest readers.-- "Kirkus Reviews"

This high-contrast book is having a heyday and is perfect for newborns through age three.-- "Toronto4Kids"

Moimoi: Look at Me! will entertain your baby and maybe, just maybe, stop tears.-- "Ottawa Parenting Times"

I love art. I love science. I love Japan . . . [This book] intrigues me. Meet moi and moi, colorful embryonic squiggles that play across the page. They'll grab baby's attention.-- "All a Board magazine"

Praise for Moimoi--Look at Me!
The Wall Street Journal's Best Baby Board Book of the Last Twenty Years
Amazon Editors' Picks--Best Children's Book, Baby to Age 2

"What makes the most alluring board book for infants? One researcher decided to go to the source. . . . The result is a board book full of delicious colors and paisley-like shapes: Moimoi--Look at Me!-- "The Wall Street Journal"

Publisher: Experiment

Pub date: 2025-09-02

Length: 24 pages