How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn't)

Joseph S Moore Phd

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Book cover for How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn't)
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Book cover for How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn't)
Image for variant 9780063464582

How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn't)

How to Get Rich in American History: 300 Years of Financial Advice That Worked (& Didn't)

Joseph S Moore Phd

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Description

"Eye opening, deeply researched, and snort-out-your-nose funny. I dare you to put it down." --William Bernstein, author of The Four Pillars of Investing

"Refreshingly unequivocal advice." --Publishers Weekly

In richly told stories and wild self-experiments, historian Joseph Moore tests history's best and worst financial advice to find what worked, what didn't, and why everyday people can still get ahead--including you.

What if so-called timeless beliefs about money like "invest for the long run," "compound interest builds wealth," and "real estate always goes up" were shockingly new . . . and rarely true.

From Benjamin Franklin to TikTok gurus, what "everyone knows" about personal finance has rarely stayed the same. Parents once taught children not to save and that stocks were only for suckers. Meanwhile, supposedly new phenomenon like AirBnb, crypto, skipping lattes, and complaints that nobody can get ahead are far older than we think.

In How to Get Rich in American History, Joseph Moore presents the first ever history of financial advice in the US, sharing the unexpected and counter-intuitive lessons of the past--from the scams we keep falling for to the long allure of creating generational wealth--so we can avoid the same mistakes and make the most of our own finances today.

Along the way, Moore tries these old ideas on himself, with hair-raising and hilarious results. His personal journey includes wild investments, get-rich-quick schemes, founding a cryptocurrency, and how he went from his working-class roots and facing financial ruin to retiring in his forties. Ultimately, Moore finds that despite today's loud pessimists, success has never been easier to achieve in American history than it is right now.

Fun, accessible, and filled with eye-opening insights you can apply for yourself alongside laugh out loud stories you never learned in school, How to Get Rich in American History pushes back against skeptics who claim the American Dream is out of reach. It is a thoughtful, practical, and surprisingly hopeful read that sheds new light on the prospects of getting by and getting ahead then . . . and now.

Critical Reviews

"Eye opening, deeply researched, and snort-out-your-nose funny. I dare you to put it down. Two thumbs up." --William Bernstein, author of The Four Pillars of Investing

"This book leaves you believing in the American dream again. Getting ahead was never easy but Americans have always done it anyway. The recipe for going from broke to millionaire is still the same: work smart and hard and take risks others won't and remember that change is constant. If you love business, history, or just want to know how common people do uncommon things, this is your next must-read." --Nick Huber, entrepreneur and author of The Sweaty Startup

"I enjoyed this book more than any other personal finance book I have ever read. It's both exhilarating and depressing to learn that personal finance gurus are abiding features of American life across almost two-hundred-fifty years. Moore holds it up to the light like a forensic expert sorting through the ashes. It is a very personal investigation. . . . Pilgrim's Progress transported down to the grubby world of dollars. Buy this book today." --Edward F. McQuarrie, professor emeritus, Santa Clara University

"Refreshingly unequivocal advice... Readers seeking a time-tested approach to financial well-being will find plenty to bank on here."
--Publishers Weekly

Publishing Information

Publisher: Harper Business
Pub date: 2026-04-28
Length: 352 pages

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