Take a stand. We need the work you do to make things better, and this clear and generous book will help you see how walking away from scarcity can change things for the people you serve.

Seth Godin, Author, This Is Marketing

Laurie Herrick is the kind of professional I turn to when I require expert advice on all matters of fundraising and advancement-from strategic planning and special campaigns to annual fundraising and major gift portfolio management. Laurie's training has helped drive organizational growth and contributed to my ability to achieve greater levels of success personally and professionally.

Having worked with Laurie for more than six years, I have regularly enrolled in her training programs and sought personal mentorship. I've come to rely on her guidance as a gold standard in fundraising. She's made a profound impact, holding me accountable to setting-and then achieving-goals. She has helped me reframe strategic planning to include abundance and generative language, as well as industry best practices to ultimately engage constituents in meaningful and relevant ways. In turn, I've seen fundraising grow exponentially and a new Culture of Philanthropy take seed.

Melanie Gerard, Director of Advancement, UMass Hillel

As Laurie Herrick reminds us, fundraising is more than a list of prospects, tactics, techniques and a good program. To do it well requires a full-body reorientation of our nonprofit organizations and the adoption of a Culture of Philanthropy. In this valuable, grounded and practical book, Herrick holds our hand and walks us through the process of organizational transformation toward abundance.

Chuck Collins, Institute for Policy Studies, Author,

Born on Third Base

If you find yourself deliberating whether buying this book is in your organizational budget, let Laurie Herrick enroll you in the idea that your scarcity mindset is holding you and your organization back. Using memorable stories, curated resources and an easy-to-understand framework, Herrick is with you, step by step, as your organization makes the shift from scarcity thinking to abundance-in thinking, relationships and resources.

Donna Haghighat, CEO, The Women's Fund of

Western Massachusetts

Just as your mission is the heart of your organization, fundraising is the lifeblood, and strong fundraising demands fostering a Culture of Philanthropy. Such a culture transcends best practices. It permeates and transforms organizations. Laurie Herrick's Choose Abundance shows you how to get there.

It was through our work with Herrick that we came to understand and commit to growing a Culture of Philanthropy that helped us increase leadership giving by 12 percent, year over year.

Herrick's book is focused and well-organized. It shows you how to align and leverage your teams. How to avoid pitfalls. And, most importantly, how to implement and find fundraising success. If you are serious about changing your Culture of Philanthropy, start here.

John D. Bidwell, Executive Director,

United Way of Hampshire County

Publisher: Rainmaker Media

Pub date: 2022-05-18

Length: 358 pages