Brand New Beat: The Wild Rise of Rolling Stone Magazine

Peter Richardson

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Book cover for Brand New Beat: The Wild Rise of Rolling Stone Magazine
Image for variant 9780520399396
Book cover for Brand New Beat: The Wild Rise of Rolling Stone Magazine
Image for variant 9780520399396

Brand New Beat: The Wild Rise of Rolling Stone Magazine

Brand New Beat: The Wild Rise of Rolling Stone Magazine

Peter Richardson

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Description

How the iconic publication's unruly first decade rewrote the rules of journalism.

Rolling Stone's first decade was truly rock and roll: chaotic, wild, and unpredictable. Brand New Beat charts the origins and evolution of the magazine during its formative early years in San Francisco. Founded in 1967 by a 21-year-old college dropout, Rolling Stone and its editors were steeped in the Bay Area's counterculture and viewed rock and roll as the animating spirit of a social revolution. Reaching beyond music, the magazine delved into the tempestuous culture and politics of the time.

Acclaimed author Peter Richardson takes readers inside the iconic magazine during an era of legendary events, major cultural figures, and unforgettable music. Showing how Rolling Stone became a journalistic juggernaut--nurturing music-focused writers like Cameron Crowe, Lester Bangs, and Greil Marcus as well as New Journalism giants Hunter S. Thompson and Tom Wolfe--this book reveals how Rolling Stone both exemplified and critiqued the counterculture. Always more than the definitive rock magazine, Rolling Stone leveraged the power of popular music to deliver groundbreaking coverage of historic events, setting a new standard for the next generation of American journalism.

About the Author

Peter Richardson is author of Savage Journey: Hunter S. Thompson and the Weird Road to Gonzo as well as critically acclaimed books about the Grateful Dead, Ramparts magazine, and radical author and editor Carey McWilliams. His essays appear in The Nation, The New Republic, the Los Angeles Times, and elsewhere.

Critical Reviews

"A captivating record of a magazine that chronicled the revolution as it happened."

-- "Publishers Weekly"

"Brims with dishy details . . . It's discomfiting when what you live through and participate in -- even tangentially -- gets turned into 'history.' It's less weird if the result rings true. Brand New Beat more than makes the grade, at least for this former fact-checker."

-- "Golden State"

"Uncovers the West Coast Rise and Turbulent Times of Rolling Stone."

-- "Nob Hill Gazette"

"A tidy, well-outlined summary of why, in its heyday, Rolling Stone mattered."

-- "Austin American Statesman"

"A bouncy, almost academic history . . . --shot through with very specific details of Northern California's wild-ass, utopian, self-indulgent counterculture of the mid-'60s--to its 1977 move to New York City, embedding that history with reporting that mirrors the spirit of those particularly chaotic years."

-- "Alta Journal"

"Richardson's reporting and his smart analysis pay off. . . . Anyone with a serious interest in Rolling Stone will want to read this superb book."

-- "Rhythms"

"The best book on the magazine's first decade and its place in US popular culture. . . . It's a tale of ambition driven by a desire to publish and even create news about a culture that was as fresh and as potentially flawed as the magazine itself. In other words, it's an almost perfect account of Rolling Stone the magazine."

-- "CounterPunch"

Publishing Information

Publisher: University of California Press
Pub date: 2026-04-07
Length: 368 pages

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