Trust Me, I'm Lying: Confessions of a Media Manipulator
Trust Me, I'm Lying: Confessions of a Media Manipulator
Trust Me, I'm Lying: Confessions of a Media Manipulator
Description
Description
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.
I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.
In today's culture...
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch-online and off.
Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.
I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.
In today's culture...
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch-online and off.
Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.
I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
About the Author
About the Author
Ryan Holiday is one of the world's bestselling living philosophers. His books like The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic, and the #1 New York Times bestseller Stillness Is the Key appear in more than 40 languages and have sold more than 5 million copies. Together, they've spent over 300 weeks on the bestseller lists. He lives outside Austin with his wife and two boys...and a small herd of cows and donkeys and goats. His bookstore, The Painted Porch, sits on historic Main St in Bastrop, Texas.
Critical Reviews
Critical Reviews
"Holiday effectively maps the news media landscape. . . . Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice."
-- Publishers Weekly
"This book will make online media giants very, very uncomfortable."
-- Drew Curtis, founder, Fark.com "Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America."
-- Edward Jay Epstein, author of How America Lost Its Secrets: Edward Snowden, the Man and the Theft
"[Like] Upton Sinclair on the blogosphere."
-- Tyler Cowen, MarginalRevolution.com, author of Average Is Over
"Ryan Holiday is the internet's sociopathic id."
-- Dan Mitchell, SF Weekly
"Ryan Holiday is a media genius who promotes, inflates, and hacks some of the biggest names and brands in the world."
-- Chase Jarvis, founder and CEO, CreativeLive "Ryan has a truly unique perspective on the seedy underbelly of digital culture."
-- Matt Mason, former director of marketing, BitTorrent "While the observation that the internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end. . . . Trust Me, I'm Lying provides valuable food for thought regarding how we receive-- and perceive-- information."
-- New York Post
-- Publishers Weekly
"This book will make online media giants very, very uncomfortable."
-- Drew Curtis, founder, Fark.com "Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America."
-- Edward Jay Epstein, author of How America Lost Its Secrets: Edward Snowden, the Man and the Theft
"[Like] Upton Sinclair on the blogosphere."
-- Tyler Cowen, MarginalRevolution.com, author of Average Is Over
"Ryan Holiday is the internet's sociopathic id."
-- Dan Mitchell, SF Weekly
"Ryan Holiday is a media genius who promotes, inflates, and hacks some of the biggest names and brands in the world."
-- Chase Jarvis, founder and CEO, CreativeLive "Ryan has a truly unique perspective on the seedy underbelly of digital culture."
-- Matt Mason, former director of marketing, BitTorrent "While the observation that the internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end. . . . Trust Me, I'm Lying provides valuable food for thought regarding how we receive-- and perceive-- information."
-- New York Post
Publishing Information
Publishing Information
Publisher:
Portfolio
Pub date:
2013-07-02
Length:
352 pages
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