"Too many business books share a philosophy but don't help you through the hurdles of implementation. In Think like a Brand, Not a Bank, Allison and Liz provide helpful (and humorous) examples and excuse-proof steps to implementation, and they have backed everything up with stats and research to prove that these ideas drive results. It's a must read!" - Rilla Delorier, Independent Board Director

"Bank marketing is broken-marketers either tout their low fees or promise to help customers 'achieve their dreams.' Netzer and High debunk these approaches and help bank marketers understand that creating a brand-something that consumers have an emotional connection with through their experiences with the bank-is the only path to marketing success for financial institutions." - Ron Shevlin, Author and Chief Research Officer at Cornerstone Advisors

"Consumers have changed. And this means your approach to marketing must change too. At the Digital Growth Institute, we understand this can feel frustrating and overwhelming if you're not exactly sure how to transform your marketing beyond branches and broadcast channels because you're held back by legacy systems and thinking. Think like a Brand, Not a Bank is a guidebook for how to move beyond this legacy thinking and complements any digital-first strategy." - James Robert Lay, Founder and CEO at Digital Growth Institute

"With the right mindset, you can coach to change. Allison and Liz have created a practical framework to unlock growth and innovation that will work in financial services and beyond." - Marcus Whitney, Entrepreneur and Author