Emma Grede is the ultimate modern mogul, turning big ideas into some of today's most influential consumer brands. She's the cofounder and CEO of Good American, the founding partner of SKIMS, the cofounder of Safely and Off Season, and now the voice behind the Aspire with Emma Grede podcast. A leader with purpose, Grede also lends her time and expertise to global impact organizations, serving on the board of directors for the Obama Foundation and Baby2Baby, and has recently become a King's Trust Ambassador. Her journey proves that success and substance go hand in hand. Grede lives in Los Angeles with her husband, Jens, and their four children.

"So helpful...and vulnerable and real." --Jenna Bush Hager

"The book is part memoir, shot through with personal stories featuring a cast of characters, as Grede puts it, "straight out of a Guy Ritchie movie." And it's part self-help book offering a new mindset for success, one that encourages managing our emotions, clarifying what we want for ourselves and changing the way we think about what's possible." --Los Angeles Times

Emma Grede has a MUST READ if you've ever felt guilty for being ambitious. --The Breakfast Club

Publisher: Avid Reader Press / Simon & Schuster

Pub date: 2026-04-14

Length: 320 pages