A CHOICE 2025 Outstanding Academic Title

'Emma Casey's important book dissects the "cleanfluencer" -- a form of female digital celebrity that unifies the romanticization of domesticity, the supercharging of self-promotion and the circulation of mental health and wellness mandates in response to austerity conditioning, Contributing equally to feminist sociology and feminist media studies, this is a compelling and timely account.'
Diane Negra, Professor of Film Studies and Screen Culture, University College Dublin

'Drawing on decades of sociological and feminist thinking, Emma Casey offers us an entertaining and coruscating analysis of the re-glamourisation of housework in the digital age. This highly readable book will be invaluable for students; its scholarly polemic will help reignite debates on domestic inequalities; and its fluid prose will be of interest to anyone who has ever cleaned -- or avoided cleaning -- a kitchen sink.'
Jo Littler, Professor, Goldsmiths, University of London

'I devoured this book in two sittings. I absolutely loved it. Casey captures the complexity of domestic labour - as a burden we should be grateful for as it is linked to love and family - so well. It is so timely and important.'
Gemma Carney, Reader (Associate Professor) in Social Policy and Ageing, Queen's University Belfast

'Those of you who have spent hours at the kitchen sink will know exactly what Casey is talking about and will find her book a fascinating read.'
Sylvia Hikins, Morning Star

'It is essential reading across the humanities and social sciences, as well as for anyone interested in understanding the gendered and racialised division of labour in contemporary society.'
New Books Network

'Set in the post-pandemic digital age, this fascinating book asks how the "housewife" became a new expression of self, though it is wholly tied to an old idea about the fulfilling nature of keeping house and home according to impossible standards.'
Ted McCoy, Labour/Le Travail

'This book should be on every feminist scholar's reading list!
Summing Up: Highly recommended. All readers.'
M. Gatta (NACE and Rutgers University), CHOICE