Tori Randolph Terhune is a social media strategist, coach, and educator for small businesses. With a specialized focus on profiles boasting fewer than 10,000 followers, she blends social media best practices with search engine optimization and content creation, crafting impactful strategies for businesses aiming to break through the digital noise.

Betsy A. Hays is a sought-after speaker, educator and facilitator who specializes in communication and productivity topics, as well as the subject matter of this book. She is the lead Public Relations and Advertising Professor for the Department of Media, Communications and Journalism at California State University, Fresno. In addition to managing the advertising and public relations option, Hays is the faculty adviser for the Public Relations Student Society of America.

"The college experience does not prepare students well to transition easily from campus to career. Tori Terhune and Betsy Hays' book is essential for every undergraduate. It's the toolbox. It's the user's manual. Nobody else on campus is going to assemble all this critical information in one place. I recommend this text in all my undergraduate courses with just three words: Get this book. The college experience is incomplete without the wisdom that this book has to offer." --Doug Swanson, professor of communications, California State University, Fullerton

"This book provides useful career strategies and advice to current college students. From succeeding in the classroom and obtaining valuable internships to eventually landing a job and developing a career, Terhune and Hays provide excellent, easily digestible advice for the many stages a college undergraduate will go through. Summing Up: Recommended. All levels of undergraduate students as well as general readers. (first edition review)" --Choice Reviews

"Armed with tips, end-of-chapter summary "cheat sheets," and success stories to inspire, readers will be truly prepared with the essentials, such as personal branding, or innovate to stand out, whether that involves starting a business, traveling, or finding new ways of doing things. Practical and achievable advice. (first edition review)" --Booklist

"The authors present valuable insight and practical advice in an easy-to-follow format. This title will appeal to the go-getter heading off to college as well as those closer to graduation. (first edition review)" --Library Journal

"When you are in college there are so many opportunities-in and outside the classroom-to set yourself up for success. This book is the blueprint!" --Timothy M. Stearns, Coleman Foundation Chair in Entrepreneurship, Executive Director, Lyles Center for Innovation and Entrepreneurship

"This is the MUST-have book for every college student who wishes to launch and establish a strong personal brand and career path. Tori Randolph Terhune and Betsy A. Hays provide an easy-to-read, well-guided book that will propel the next generation of future graduates forward in an organized, inspired manner." --Donna Wertalik, Professor of Practice and Director of Student Success, Pamplin College of Business, Marketing Department, Virginia Tech