Founder's Creed: Forge Unshakable Belief and Dominate Your Markets
Founder's Creed: Forge Unshakable Belief and Dominate Your Markets
Founder's Creed: Forge Unshakable Belief and Dominate Your Markets
Description
Description
THIS BOOK IS A WEAPON.
You feel it in your gut: your company is a rocket ship waiting to ignite. But instead of hyper-growth, you are fighting internal friction, endless debates, and slow decisions. The market is buying what you are building, but every day feels like a grind.
You need a playbook.
Military strategists, world-class coaches, and Silicon Valley VCs often point to the OODA loop (Observe, Orient, Decide, Act)-a battle-proven framework for agile decision-making. But there is another force that separates billion-dollar exits from quiet failures: Belief.
It is the "B" that comes first, before you can truly leverage the OODA loop.
The Founder's Creed is not about positive thinking. It is about harnessing your conviction to power your execution. This book shows you how to close the "Belief Gap"-the dangerous distance between your internal vision and your team's execution-and transform your company into an unstoppable force.
Using the proprietary BOODA Doctrine(TM), Patrick J. Sweeney II provides the systems to:
- FORGE a unified team of true believers who execute with ferocious speed and effectiveness across any border.
- BUILD a decision-making engine that makes you faster and smarter than any rival.
- TRANSFORM your personal conviction into your company's most lethal, scalable asset.
If you want to build a Unicorn, stop trying to manage a business. Start leading a movement. The BOODA Doctrine is the how. Your Belief is the why.
Critical Reviews
Critical Reviews
"In my 30 years of founding businesses and working with other founders and entrepreneurs, I have never encountered one more dedicated, disciplined, or knowledgeable than Patrick. The fact that he's willing to take his time and write down these learnings is a gift to anybody thinking about starting a business."
David A. Steinberg - Co-Founder & CEO, Zeta Global (NYSE: ZETA)
At first glance, I did not expect to like this book (as much as I admire its author!) But don't judge it by its battle cry. Behind the dynamism is a surprisingly disciplined set of tools, from the Shared Belief Map to the Belief Gap diagnostic to the BOODA stand-up cadence, clearly forged from decades of founder experience, voracious curiosity, relentless networking, and no small amount of physical daring. The book moves at Sweeney's own restless pace, weaving dozens of examples from Airbnb to Florence Nightingale into a dense, energetic argument for his core frameworks. His insight that misalignment masquerades as agreement will ring painfully true for anyone who's watched a talented team row in circles, whether in a garage or a corporate innovation lab. The scientific explanations occasionally take rhetorical license, but the operational frameworks are sharp and immediately usable. Required reading for founders and intrapreneurs who want a system, not just a pep talk.
-- Peter Hirst, Senior Associate Dean, Executive Education, MIT Sloan School of Management
"This book is essential reading for any entrepreneur, founder, or even CEO of a big organization. Patrick Sweeney marries leadership wisdom with practical examples that will inspire the reader's growth and heighten the chance of success. Get it. Study it. And grow the enterprise of your beliefs."
Robert Bruner - Dean Emritus, Darden School of Business at the University of Virginia
"At Spartan we lived in the Belief Gap for years... people said we were crazy to ask people to pay for obstacle races where they to crawl under barb wire, or wade into frozen rivers.... 20 years later we have over 1,000 people with Spartan tattoos inked on their body. That's a belief that is unshakable. You can learn how to create that using the BOODA Doctrine."
Joe DeSena - founder and CEO of Spartan
Publishing Information
Publishing Information
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