When Neal Tate, a just-out-of-rehab NYC party columnist, falls for Dewalt, a Harlem drug dealer he meets at a gay bathhouse, he discovers that navigating an honest relationship is a lot more difficult than chasing down the perfect pair of skinny jeans.

Neal finds support from his fashion-loving friends: Rovvy, a blond boy-toy married to Andres Palamos, the shady millionaire owner of Pop magazine where Neal works; Nick, "It-boy" style writer for the New York Times whose fab job and rich hubby are smothering his desires to design; and Annie, straight-girl art director at Pop who gives Neal's life a smidge of balance.

The success of Neal's "Bergdorf Boy" column and his growing love for Dewalt lead him to question his capacity for intimacy and his obsessive commitment to both the latest trend and anonymous sex, and to wonder if a monogamous gay marriage could be in the cards.

These Bergdorf boys hop from Madison Avenue shopping sprees to Fire Island photo shoots, dipping their manicured toes into the dizzy underside of the gay nightlife scene hunting for lust, love, and designer must-haves.