Augusta Principles: Timeless Business Lessons from the World's Premier Golf Club
Augusta Principles: Timeless Business Lessons from the World's Premier Golf Club
Augusta Principles: Timeless Business Lessons from the World's Premier Golf Club
Description
Description
What Augusta National has achieved shouldn't be surprising. For almost a hundred years the membership has been comprised of three hundred of the smartest and most successful people from around the world. There is much to be learned from what they have achieved.
What makes the book special
The Augusta Principles distills time-honored strategies into clear, insightful and transformative chapters. Whether you're a startup founder, a corporate leader, or an entrepreneur looking for unparalleled success, this book, inspired by one of the world's most iconic institutions, provides a master class in leadership, excellence, and execution.
What does the Masters have in common with world-class brands like Ritz-Carlton, Disney, In-N-Out Burger, Costco, Apple, and Hermès? The Augusta Principles outlines the commonalities and shows how to apply the ideas to businesses of any size.
Learn how to apply Augusta's winning formula to:
Build an elite brand with lasting impact
Master focus, discipline, and operational excellence
Create a culture of integrity, innovation, and success
Step inside the minds of industry titans, uncover the business strategies behind Augusta National's enduring success, and elevate your own organization to championship-level performance.
The first of its kind book about Augusta National and the Masters
Although there have been dozens of books written about the Masters, most are from the perspective of the golf played during the tournament, or about the golf course, or the history of the club and its founders. None have been dedicated to what makes the Masters so special and what we can learn from it.
Critical Reviews
Critical Reviews
"The book will entertain average golf fans and will inform business readers and corporate types who may need a how-to refresher on getting ahead." - Sports Illustrated
"This page-turner will make even the most golf-obsessed of us put down our golf clubs and devour the business lessons Augusta National has to offer. Through the lens of a retailer and avid golfer, I see a level of excellence in culture, branding, operations, customer service and retailing excellence at Augusta that few companies have ever achieved. Sabino captures brilliantly the Augusta principles-from putting customers and employees first, to the value of scarcity of product -in this unique, in-depth 'behind the scenes' look at one of the most revered golf clubs in the world." - Terry Lundgren, former CEO, Macy's; Columbia Business School Executive in Residence
"Combine Harvey Pennick's Little Red Book and Jim Collins's Good to Great and you have John Sabino's The Augusta Principles. You will devour every page. It is one of the few books that I give out to close friends and after you devour your copy, you will do the same." - Jim Nugent, publisher Global Golf Post
"Anybody can read this book and enjoy it. It's an excellent book. I give it 5 thumbs up!" - Gary VanSickle - Co-host, The Golf Show 2.0 podcast
"This book perfectly combines the lessons of golf, life, business and Augusta National, and is a must read." - Mitch Roschelle, CEO M2 Communities, media commentator
"Sabino is the Simon Sinek of golf writers. It is a recommended and required read that is relevant to golf, business operations, and even one's personal life." - Bradley Klein, author of the award-winning book Discovering Donald Ross, former architecture editor Golfweek, contributing writer WSJ, NYT.
"I enjoyed the book immensely" - Kelly Elbin, host Musings on Golf podcast
"It's a perfect holiday gift for any golf enthusiast." - Links magazine
Publishing Information
Publishing Information
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