Any Insights Yet?: Connect the dots. Create new categories. Transform your business.

Chris Kocek

Book cover for Any Insights Yet?: Connect the dots. Create new categories. Transform your business.
Book cover for Any Insights Yet?: Connect the dots. Create new categories. Transform your business.

Any Insights Yet?: Connect the dots. Create new categories. Transform your business.

Any Insights Yet?: Connect the dots. Create new categories. Transform your business.

Chris Kocek

View full details

Description

Insights are like unicorns. They are mysterious and elusive. Powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet? demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.


In this fast-paced, 2-hour read, you'll discover:

  • The key characteristics of a true, transformative insight
  • Proven techniques and provocative questions for building a better insight
  • Simple methods to stress-test your insight and turn it into an actionable idea
  • How to write and sell an insight so that it can inspire others and transform your brand


Critical Reviews

In Any Insights Yet? Kocek gives a clear picture of what great insights are and provides a step-by-step process that anyone can follow to build better insights for their organization. Every planner and marketer should have this next to their computer. It's a fast, fantastic read.

-CARMEN GRAF, VP HEAD OF GLOBAL BRAND ADVERTISING & MEDIA, INDEED


"Any Insights Yet? tackles one of the most important and misunderstood concepts in marketing in a charming, relatable tone. Kocek uses creativity, common sense, and real world cases to provide an easy-to-follow blueprint so readers can learn to ultimately uncover and cultivate their own insights.

- DAN COHEN, SVP, EXECUTIVE CREATIVE DIRECTOR, SAATCHI NEW YORK


There aren't many books I ingest in one sitting. This book is the exception. With refreshing candor, Chris cuts through the pontification and preciousness around the topic to offer something of real value, an actionable guide for arriving at transformative thinking.

-JOHN GIBSON, MANAGING DIRECTOR, HEAD OF STRATEGY, THE MARTIN AGENCY


Kudos to Chris for taking on the most overused word in the industry and providing an in depth explanation and recommendation as to how to think more strategically. A fun read for marketers from all levels and backgrounds, this is sure to push your thinking forward and create more impactful communications.

-ESTY GORMAN, CREATIVE EFFECTIVENESS LEAD, GOOGLE


This book is wonderfully insightful. Chris delivers another smart, practical toolkit masquerading as a book that's a joy to read; it can help you if you are 2 or 20+ years into your career as a Strategist, or any profession focused on cracking problems open.

-BRENT VARTAN, MANAGING PARTNER, BULLISH INC.


If developing insights was easy, everyone would be doing it. When it comes to the art of getting to an insight, Chris has clearly articulated the good, the bad, and the helpful, at a time when the ever changing landscape of communications needs it most.

-JUSTIN GRAHAM, GROUP CEO, M&C SAATCHI AUSTRALIA

Publishing Information

Publisher: Yellow Bird Press
Pub date: 2023-09-19
Length: 178 pages

The Allstora Membership

Membership Perks:

  • Save 30% on all online store purchases
  • Exclusive access to author's content
  • You pay less, but authors still earn double

Membership Terms:

First Month: $0.00
Monthly price: $5.00
  • To access membership discount simply log in and add to cart, discount applied automatically.
  • One month free trial, cancel anytime. Membership renews on the 15th of each month.