Automotive writer and Alfa Romeo buff Christian Schön celebrates the 110th anniversary of Alfa Romeo by taking a deep dive into the people, places, races, and especially the cars that are part of Alfa Romeo's rich history and heritage. The book includes

- a thorough timeline of all the important events and milestones in Alfa Romeo's 110-year history, 1910-2020;
- special sections on Alfa Romeo's auto designs, engines, technology, concept cars, factories, and advertising, as well as the Alfa Romeo Museum in Milan and the key personnel responsible for Alfa Romeo's rise to the top;
- an in-depth look at Alfa Romeo's racing history, including five world championship titles, a dozen European championships, 11 victories in the legendary Mille Miglia endurance race, and a victory in the German Touring Car Championship (DTM); and
- exciting "behind the scenes" stories and more than 350 color and black-and-white images.