Collection: Shop All

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew.

This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work.

Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.

That's been done.

Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

The mystery of flight is magical; the reality, still more so--from the physics that keeps a 450-ton vehicle aloft, to the symphony of technology and teamwork that safely sets it down again. Take it from Mark Vanhoenacker--British Airways pilot, internationally bestselling author, and your new flight instructor. This is How to Land a Plane.

Vanhoenacker covers every step--from approach to touchdown-- with precision, wit, and infectious enthusiasm. Aided by dozens of illustrations, you'll learn all the tools and rules of his craft: altimeters, glidepaths, alignment, and more. Before you know it, you'll be on the ground, exiting the aircraft with a whole new appreciation for the art and science of flying.

The creator of the New York Times bestselling The Bear Ate Your Sandwich brings us another sly story of a hungry bear and a smooth-talking narrator.

A tough gumshoe of a cat--the name's Muffin--protects his territory: The Little Bear Bakery. But there are no bears here. Not on Muffin's watch.

One night, Muffin hears a suspicious noise. Mouse? Raccoon? Bat? Nope, not the usual suspects. But Muffin hears . . . growling. Could it be? Yup. A bear. Just a cub. Whose stomach is definitely growling. Muffin's got this case solved--clearly this bear needs some donuts.

In this wonderfully noir-tinged tale, Julia Sarcone-Roach gives us another funny story of a hungry bear in the wrong place at the right time. This tale is sly and sweet, with sprinkles on top.

This delightful caper calls out for multiple readings.--New York Times

Oh no! Everyone's favorite puppy is sick.

Spot isn't feeling well. But with a little help from Mom and his friends, Spot discovers that being ill isn't all bad.

Teddy Fitzroy returns as FunJungle's resident sleuth when a lion is falsely accused of killing a distinguished dog in the latest novel in New York Times bestselling author Stuart Gibbs's FunJungle series.

For once, operations at the enormous zoo/theme park appear to be running smoothly (except for the occasional herring-related mishap in the penguin exhibit) and Teddy Fitzroy is finally able to give detective work a rest. But then a local lion is accused of killing a famous dog--and the dog's owner, an inflammatory radio host, goes on a crusade to have the cat declared a nuisance so it can be hunted. But it looks like the lion might have been framed, and a renegade animal activist wants Teddy and Summer to help prove it. Soon, Teddy finds himself wrapped up in the middle of his most bizarre, hilarious, and dangerous case yet.

This adventure-filled, five-book box set of USA Today bestselling series Press Start! is the perfect gift for the newly independent reader in your life!

Pick a book. Grow a Reader!

This series is part of Scholastic's early chapter book line called Branches, which is aimed at newly independent readers. With easy-to-read text, high-interest content, fast-paced plots, and illustrations on every page, these books will boost reading confidence and stamina. Branches books help readers grow!

This action-packed collectible box set includes paperback editions of books 1-5 in Thomas Flintham's bestselling Press Start! early chapter book series: Game Over, Super Rabbit Boy!, Super Rabbit Boy Powers Up!, Super Rabbit Racers!, Super Rabbit Boy vs. Super Rabbit Boss!, and Super Rabbit Boy Blasts Off! This series stars Super Rabbit Boy, a video-game character in a video-game world. In each adventure, Super Rabbit Boy tries to stop meanie King Viking from causing trouble! All of the books in this series are fully illustrated -- with full-color art on every page that brings energy and fun to this page-turning series!

Press Start! is now streaming as an NBC Peacock original series!

Everyone needs a hug in this new, irresistibly funny picture book from Aaron Blabey, the bestselling creator of Pig the Pug!

In I Need a Hug, a tiny porcupine just wants a cuddle. All of the other animals turn him away because of his prickly spikes. But finally the porcupine meets an animal who's happy to hug -- a snake!Rich with author-illustrator Aaron Blabey's signature rhyming text and unforgettably splendid illustrations, I Need a Hug is a sweet story about friendship and learning not to judge a book by its cover. Perfect for Valentine's Day or any day that requires a hug!

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.

This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.

As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

From the author and illustrator of When Winter Comes--which received a Publisher's Weekly starred review--this beautifully illustrated, poetic children's picture book celebrates the joy of families being out in nature in the fall season, and discovering wildlife busily preparing for the winter months ahead.

Next up in the When Seasons Come series, this gorgeous picture book captures the joy of a family enjoying the outdoors in fall as they explore a broad range of ecosystems, filled with diverse animal habitats, after the summer crowds have left the trails. In this season, as the wildlife they discover along the way adapts and gets ready for the winter months ahead, the family also busily prepares for the seasonal change.

In autumn, as the air grows crisper and the days grow shorter, the family forages for mushrooms in the woods as chipmunks stash seeds in underground burrows, and red squirrels gather pinecones. As badgers dig new dens and bears look for the perfect spot to sleep away the winter, the family prepares their home for winter.

There is so much to discover and so much to do, as silver-red salmon fight their way up rushing streams, returning to places they were born, and mud flats fill with feeding shorebirds migrating for the winter, and aspen leaves change from green to gold.

This beautifully illustrated book will inspire families to get out and explore during the autumnal season. When Fall Comes is part of the When Seasons Come series that includes When Summer Comes and When Winter Comes board and picture books.

*Robert F. Sibert Informational Book Award Winner*

What can a potato do? To Peruvian scientist Alberto Salas, they have the power to change the world. Go on the hunt with Alberto for for wild potatoes before they go extinct in this playful picture book biography, gorgeously illustrated by Caldecott-honoree Juana Martinez-Neal.

High up in the Andes mountains of Peru, agricultural scientist Alberto Salas is on a quest. A quest... for potatoes.

Up and down the Andes mountains he goes, playing an epic game of paka paka con la papa, potato hide and seek. These potatoes are special: they have the power to feed the world.

Alberto doesn't have a second to waste. The climate is changing and Alberto must find each and every one to save them before they go extinct.

The game is on!

Alberto races and peers and prods. Drives and trods and climbs. Will he find the potato he seeks? Will he win the game of paka paka con la papa?

Author Sara Andrea Fajardo's spirited biography about "the godfather of potatoes" is paired with lush art by Caldecott-honoree Juana Martinez-Neal to capture how celebrated scientist Alberto Salas brings joy, curiosity, and fun to his very important, life-changing work.

¡También disponible en español!

Clang-clang! Clunk! Crunch! A story about a working woman and the big machines kids love! From the best-selling author and illustrator team of Trashy Town.

Hook it, lift it, off the ground
Easy, careful, swing it 'round.
Clunk!
Phew! Good job.

Crane Jane punches the clock at the dock, then climbs into her tall, tall crane. She's ready for a day of lifting cargo from ships to dry land. Then comes Jane's biggest challenge of all--a firetruck! But when high winds send her load swinging, Jane uses all her skill to keep the crane under control. Parents and children can read together the clang-clang! of the crane and toot-toot! of the ships!

The Big Jobs, Bold Women series features strong women in tough hands-on jobs. Don't miss out on Firefighter Flo! and Plumber Pearl!

With dynamic artwork from Dan Yaccarino, Nickelodeon character designer for The Backyardians, and energetic verse from Andrea Zimmerman, best-selling author of Trashy Town, Crane Jane is the perfect read for truck and construction-obsessed kids.

A 2025 Choice Outstanding Academic Title

The idea that a new technology could challenge human intelligence is as old as the warning from Socrates and Plato that written language eroded memory. With the emergence of generative artificial intelligence programs, we find ourselves once again debating how a new technology might influence human thought and behavior. Researchers, software developers, and "visionary" tech writers even imagine an AI that will equal or surpass human intelligence, adding to a sense of technological determinism where humanity is inexorably shaped by powerful new machines. But among the hundreds of essays, books, and movies that approach the question of AI, few have asked how exactly scientists and philosophers have codified human thought and behavior. Rather than focusing on technical contributions in machine building, The Descent of Artificial Intelligence explores a more diverse cast of thinkers who helped to imagine the very kind of human being that might be challenged by a machine. Kevin Padraic Donnelly argues that what we often think of as the "goal" of AI has in fact been shaped by forgotten and discredited theories about people and human nature as much as it has been by scientific discoveries, mathematical advances, and novel technologies. By looking at the development of artificial intelligence through the lens of social thought, Donnelly deflates the image of artificial intelligence as a technological monolith and reminds readers that we can control the narratives about ourselves.

In the same feel-good style of I Got the Rhythm, this exuberant picture book explores the joys of the holiday season, once again illustrated by award-winning artist Frank Morrison.

It's the most wonderful time of the year, and a mother and daughter are enjoying the sights and sounds of the holiday season. The little girl hears sleigh bells ringing and carolers singing. She smells chestnuts roasting--CRUNCH! CRUNCH! CRUNCH!--and sees the flashing lights of the department store windows--BLING! BLING! BLING! She spreads the spirit of giving wherever she goes. And when she reaches Santa, she tells him her Christmas wish--for peace and love everywhere, all the days of the year.

You can find AMAZING things when you DIG. Shells, bottle tops and slimy snails. But can you imagine what would happen if one day you dug up something extra special, something that had an amazing story to tell about what life was like a long time ago . . .

Archeologists have found some INCREDIBLE things by digging deep underground. Magnificent mummies from long, long ago. Dinosaur bones washed up on the beach. The underwater kingdoms of great kings and queens. Beautiful cities buried by volcano ash. And mighty meteors from beyond the Milky Way.

Team up with archaeologists from around the world and travel through time to learn about fantastic historical artefacts. From Tutankhamun to the Titanic, children will discover something new on every page and delight in learning about how the world used to be.

Demigods Nico di Angelo and Will Solace must endure the terrors of Tartarus to rescue an old friend in this thrilling adventure co-written by New York Times #1 best-selling author Rick Riordan and award-winning author Mark Oshiro.

Percy Jackson fans, rejoice! Nico and Will have a book of their own!

As the son of Hades, Nico di Angelo has been through so much, from the premature deaths of his mother and sister, to being outed against his will, to losing his friend Jason during the trials of Apollo. But there is a ray of sunshine in his life--literally: his boyfriend, Will Solace, the son of Apollo. Together the two demigods can overcome any obstacle or foe. At least, that's been the case so far...

Now Nico is being plagued by a voice calling out to him from Tartarus, the lowest part of the Underworld. He thinks he knows who it is: a reformed Titan named Bob whom Percy and Annabeth had to leave behind when they escaped Hades's realm. Nico's dreams and Rachel Dare's latest prophecy leave little doubt in Nico's mind that Bob is in some kind of trouble. Nico has to go on this quest, whether Mr. D and Chiron like it or not. And of course Will insists on coming with. But can a being made of light survive in the darkest part of the world? and what does the prophecy mean that Nico will have to "leave something of equal value behind?"

Nico will have to face demons both internal and external as his relationship with Will is tested to the core in this standalone adventure featuring two of the most popular characters in the Percy Jackson saga.

Complete your Nico di Angelo collection with these series by Rick Riordan: Percy Jackson and the Olympians - The Heroes of Olympus - The Trials of Apollo