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Discover the fascinating evolution of branding with Richard Shear's A History of Brands.

In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world's most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.

In A History of Brands, you'll explore:

• Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.
• Iconic Brands: Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.
• Cultural Impact: Understand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends.
• Technological Shifts: Examine how advancements in technology--from mass production to digital marketing--have transformed the branding landscape.
• The Future of Brands: Gain insights into emerging trends and the future of branding in a rapidly changing world.

A History of Brands is more than just a history book; it's an illuminating look at the forces that have shaped modern commerce and consumer culture. Richard Shear's expertise and engaging storytelling make this a must-read for anyone interested in the intersection of business, culture, and history. Whether you're looking to understand the origins of your favorite brands or seeking inspiration for your own brand strategy, this book offers invaluable perspectives.

The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.

Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA's Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.

Also available from the series: The Meaning of Branded Objects and Brands in the Age of AI

Join Fuzzy Wuzzy on an Extraordinary Adventure!

Get ready to embark on a magical journey with Fuzzy Wuzzy, the bear with no hair, in Fuzzy Wuzzy's Epic Journey. This enchanting children's book is filled with vibrant illustrations and heartwarming rhymes that will inspire young explorers to dream big and embrace the spirit of adventure!

A Tale of Bravery and Discovery

Follow Fuzzy as he courageously leaves his cozy cave and steps into the unknown. From lush valleys to towering mountains, Fuzzy's quest leads him through breathtaking landscapes where he encounters mystical creatures like wise owls, gentle unicorns, and even fierce dragons! Children will be captivated by Fuzzy's determination, courage, and his ability to make friends wherever he goes.

In the end, Fuzzy's adventures remind us that the greatest treasures are not just gold or jewels, but the memories we create and the friendships we forge. His legacy endures as he inspires future generations of bears, teaching them the importance of love and kindness.

Perfect for Young Readers

Fuzzy Wuzzy's Epic Journey is ideal for children ages 3-8, making it the perfect read-aloud book for bedtime or story time. With delightful rhymes and enchanting illustrations, this charming tale will spark curiosity and keep young listeners engaged from the first page to the last.

This book isn't just an enjoyable read; it's an invitation to explore, dream, and believe in the power of imagination!

Humpty is ready for a great fall!

One crisp autumn day, Humpty Dumpty is relaxing on his wall, when he realizes he's forgotten to do something. But what could it be? As he makes his way around the neighborhood, Humpty finds his friends all enjoying the beautiful fall weather--and he starts to get some clues. Can Humpty figure out what he's missing...before he falls off the wall? Join Humpty and his nursery rhyme pals as they discover the joys of the fall season.

The families--and dogs--Tobi meets at the park come in all sorts of shapes and colors and sizes, but this affable pup likes them all.

Every day, Tobi goes for walks with his family. At the park, he likes to say hello to everyone--small families with big dogs, big families with small dogs, tall families with tall dogs, short families with short dogs. There are families who look alike and families where everyone is different; families who are quiet, some who yell or sing loudly, and some who like to play together or create. Even when there are so many people and dogs at the park that Tobi can't tell which dog belongs to which family, he still loves them all! But there's always one family he loves the best . . . With welcoming, childlike illustrations and a breezy text, Andrea Cáceres invites us on a walk through the park that celebrates all kinds of families, with an endearing pup whose world is a friendly place indeed. Hello, Tobi!

A picture book biography of the iconic photographer Imogen Cunningham by National Book Award finalist Elizabeth Partridge.

Imogen Cunningham loved to observe the world. She noticed the colors in the woods outside her house and how light and shadows moved between the trees. She tried to capture this beauty on paper with pencils, but something was missing. One day she read about a woman in Paris who earned a living as a photographer, and she knew she was meant to do the same. With the support of her loving father, she then began her journey to become one of the most important photographers in America.

The life of iconic photographer Imogen Cunningham is brought vividly to life by National Book Award finalist Elizabeth Partridge, who also happens to be Cunningham's granddaughter. With stunning illustrations by Caldecott Honor winner Yuko Shimizu, Imogen captures the passion of the creative process with a unique and intimate perspective.

In this gripping coming-of-age odyssey, a young man's quest to reunite his family takes him on a life-altering journey through the wilds of 1930s East Texas, where both danger and opportunity grow as thick as the pines.

With his father missing and his mother gravely ill, William Carter is struggling to keep his family's cotton farm afloat in the face of drought and foreclosure. As his options wane, William receives a mysterious letter that claims to know his father's whereabouts.

Together with his best friend Ollie, a mortician in training, William sets out to find his father and bring him home to set things right. But before the boys can complete their quest, they must navigate the labyrinth of the Big Thicket, some of the country's most uncharted, untamed land. Along the way they encounter eccentric backwoods characters of every order, running afoul of murderers, bootleggers, and even the legendary Bonnie and Clyde.

But the danger is doubled when the boys agree to take on a medicine show runaway named Lena, eliciting the ire of the show's leader, the nefarious con man Doctor Downtain. As William, Ollie, and Lena race to uncover the clues and find William's father, Downtain is closing in on them, readying to make good on his violent reputation. With the clock ticking, William must decide where his loyalties lie and how far he's willing to go for the people he loves.

From award-winning author James Wade, Narrow the Road is a riveting exploration of a young man's hard-won coming-of-age and the courageous ways a person can forge a singular path in the face of overwhelming adversity. Alive with grit and tenderness, this is an unforgettable story of the power of friendship to sustain us through loss, betrayal, and devastating consequence.

Splat's class project is taking care of chicken eggs in this I Can Read book from New York Times bestselling author-artist Rob Scotton.

When Splat takes the chicks home overnight, they hatch and run loose around his house! They pop up in the bathroom, hide inside his socks, and fall asleep in the paint box! Will Splat be able to round them all up?

Beginning readers will practice words in the quick and chick word family in this easy-to-read addition to the Splat series. Splat the Cat and the Quick Chicks is a Level One I Can Read book, which means it's perfect for children learning to sound out words and sentences.

A riveting middle grade novel in verse for any kid who has ever felt unwanted, uncomfortable, or unsure of where they fit in.

Lilac has lived with her aunt, uncle, and cousin ever since her mom died. She already feels like an "extra" member of a family that doesn't have enough money or space.

Then she finds out her aunt is pregnant with twins, due soon after Lilac turns thirteen. How could they possibly want her around when they'll have two more kids in their crowded home? As she struggles to process her feelings about the pregnancy, Lilac drifts apart from her best friend Callie, leaving Lilac lonelier than ever.

In a timely twist of fate, Lilac discovers a check sent by her estranged father. Maybe he is the family she's been looking for... and maybe it's worth risking everything to find him. After all, how much does the "extra" kid really have to lose?

Poignant, and full of both growing pains and healing, this sensitive story told in lyrical verse is just right for fans of Jacqueline Woodson and Andrea Beatriz Arango.

A Junior Library Guild Gold Standard Selection

What's better than Christmas treats and presents? Fun and festive Christmas jokes for the entire family!

Ho Ho Ho-Larious Christmas Jokes is a laugh-out-loud celebration of holiday cheer. It's full of the funniest elves, snowmen and reindeer for kids of all ages to enjoy. Don't stop at presents and Santa Claus when you can share knee-slapping holiday humor. This colorful book has hilarious holiday puns on every page and features easy-to-read language that makes it festive fun for early readers.

Ho Ho Ho-Larious Christmas Jokes is perfect for fans of Christmas, or anything wintry, festive and sweet! It's fun to read aloud in the car or as a short bedtime story on the night before Christmas. It's also hilarious for preschool, early learning and kindergarten teachers who need a funny Christmas children's book to share with their classrooms during story time.

This Christmas-themed joke book for kids offers:

• Goofy, groan-y jokes that kids will want to read and share over and over--at Christmas and all year round!
• Vibrant Christmas illustrations that are just the right amount of silly.
• Enough fun to be a surefire hit as a birthday gift, Christmas gift and more.

And explore Chris Cate's How to Make Them Laugh kids' joke book series, including How to Make a Unicorn Laugh, How to Make a Ninja Laugh, How to Make an Astronaut Laugh, How to Make a Penguin Laugh and more!

The team behind the acclaimed book Caves returns with an enchanting exploration of one of Earth's most familiar ecosystems -- forests!

So much to see, to smell, to hear, to taste, to feel. So much to find... in the forest.

Using evocative storytelling, Nell Cross Beckerman leads readers on an exciting adventure through the magic of forests! From kelp forests on the ocean floor to the wonders of the Amazon, Beckerman guides readers through these tree-filled ecosystems using dramatic, poetic language. Nonfiction text on every page allows for a deeper understanding of the topic.

Illustrator Kalen Chock's stunning illustrations have been praised as "atmospheric" and "striking." Readers will be delighted as each spread brings a surprise.

Extensive backmatter includes author's and illustrator's notes, additional information on planting trees, and fun facts about forests!

The first book in this series, Caves, received three starred reviews, was an NCTE Orbis Pictus Recommended Title, was on the Texas Bluebonnet Master List and the Texas Topaz Nonfiction Reading List, and was a Kirkus Best Book of the Year.

An ideal choice for nature lovers, future explorers, and fans of Jason Chin and Kate Messner.