Collection: Biography & Memoir

#1 New York Times Bestseller

Congressman John Lewis (GA-5) is an American icon and key figure of the civil rights movement. His commitment to justice and nonviolence has taken him from an Alabama sharecropper's farm to the halls of Congress, from a segregated schoolroom to the 1963 March on Washington, and from receiving beatings from state troopers to receiving the Medal of Freedom from the first African-American president.

Now, to share his remarkable story with new generations, Lewis presents March, a graphic novel trilogy, in collaboration with co-writer Andrew Aydin and New York Times best-selling artist Nate Powell (winner of the Eisner Award and LA Times Book Prize finalist for Swallow Me Whole).

March is a vivid first-hand account of John Lewis' lifelong struggle for civil and human rights, meditating in the modern age on the distance traveled since the days of Jim Crow and segregation. Rooted in Lewis' personal story, it also reflects on the highs and lows of the broader civil rights movement.

Book One spans John Lewis' youth in rural Alabama, his life-changing meeting with Martin Luther King, Jr., the birth of the Nashville Student Movement, and their battle to tear down segregation through nonviolent lunch counter sit-ins, building to a stunning climax on the steps of City Hall.

Many years ago, John Lewis and other student activists drew inspiration from the 1958 comic book "Martin Luther King and the Montgomery Story." Now, his own comics bring those days to life for a new audience, testifying to a movement whose echoes will be heard for generations.

Winner of the Robert F. Kennedy Book Award -- Special Recognition
#1 Washington Post Bestseller
A Coretta Scott King Honor Book
An ALA Notable Book
One of YALSA's Top 10 Great Graphic Novels for Teens
One of YALSA's Top 10 Popular Paperbacks for Young Adults
One of YALSA's Outstanding Books for the College Bound
One of Reader's Digest's Graphic Novels Every Grown-Up Should Read
Endorsed by NYC Public Schools' "NYC Reads 365" program
Selected for first-year reading programs by Michigan State University, Marquette University, and Georgia State University
Nominated for three Will Eisner Awards
Nominated for the Glyph Award
Named one of the best books of 2013 by USA Today, The Washington Post, Publishers Weekly, Library Journal, School Library Journal, Booklist, Kirkus Reviews, The Horn Book, Paste, Slate, ComicsAlliance, Amazon, and Apple iBooks.

From the bestselling author of Deacon King Kong and the National Book Award-winning The Good Lord Bird The modern classic that spent more than two years on The New York Times bestseller list and that Oprah.com calls one of the best memoirs of a generation.

Who is Ruth McBride Jordan? A self-declared "light-skinned" woman evasive about her ethnicity, yet steadfast in her love for her twelve black children. James McBride, journalist, musician, and son, explores his mother's past, as well as his own upbringing and heritage, in a poignant and powerful debut, The Color Of Water: A Black Man's Tribute to His White Mother.

The son of a black minister and a woman who would not admit she was white, James McBride grew up in "orchestrated chaos" with his eleven siblings in the poor, all-black projects of Red Hook, Brooklyn. "Mommy," a fiercely protective woman with "dark eyes full of pep and fire," herded her brood to Manhattan's free cultural events, sent them off on buses to the best (and mainly Jewish) schools, demanded good grades, and commanded respect. As a young man, McBride saw his mother as a source of embarrassment, worry, and confusion--and reached thirty before he began to discover the truth about her early life and long-buried pain.

In The Color of Water, McBride retraces his mother's footsteps and, through her searing and spirited voice, recreates her remarkable story. The daughter of a failed itinerant Orthodox rabbi, she was born Rachel Shilsky (actually Ruchel Dwara Zylska) in Poland on April 1, 1921. Fleeing pogroms, her family emigrated to America and ultimately settled in Suffolk, Virginia, a small town where anti-Semitism and racial tensions ran high. With candor and immediacy, Ruth describes her parents' loveless marriage; her fragile, handicapped mother; her cruel, sexually-abusive father; and the rest of the family and life she abandoned.

At seventeen, after fleeing Virginia and settling in New York City, Ruth married a black minister and founded the all- black New Brown Memorial Baptist Church in her Red Hook living room. "God is the color of water," Ruth McBride taught her children, firmly convinced that life's blessings and life's values transcend race. Twice widowed, and continually confronting overwhelming adversity and racism, Ruth's determination, drive and discipline saw her dozen children through college--and most through graduate school. At age 65, she herself received a degree in social work from Temple University.

Interspersed throughout his mother's compelling narrative, McBride shares candid recollections of his own experiences as a mixed-race child of poverty, his flirtations with drugs and violence, and his eventual self- realization and professional success. The Color of Water touches readers of all colors as a vivid portrait of growing up, a haunting meditation on race and identity, and a lyrical valentine to a mother from her son.

The acclaimed book Oliver Stone called "the best account I have read of this tragedy and its significance," JFK and the Unspeakable details not just how the conspiracy to assassinate President John F. Kennedy was carried out, but WHY it was done...and why it still matters today.

At the height of the Cold War, JFK risked committing the greatest crime in human history: starting a nuclear war. Horrified by the specter of nuclear annihilation, Kennedy gradually turned away from his long-held Cold Warrior beliefs and toward a policy of lasting peace. But to the military and intelligence agencies in the United States, who were committed to winning the Cold War at any cost, Kennedy's change of heart was a direct threat to their power and influence. Once these dark "Unspeakable" forces recognized that Kennedy's interests were in direct opposition to their own, they tagged him as a dangerous traitor, plotted his assassination, and orchestrated the subsequent cover-up.

Douglass takes readers into the Oval Office during the tense days of the Cuban Missile Crisis, along on the strange journey of Lee Harvey Oswald and his shadowy handlers, and to the winding road in Dallas where an ambush awaited the President's motorcade. As Douglass convincingly documents, at every step along the way these forces of the Unspeakable were present, moving people like pawns on a chessboard to promote a dangerous and deadly agenda.

JFK and the Unspeakable shot up to the top of the bestseller charts when Oliver Stone first brought it to the world's attention on Bill Maher's show. Since then, it has been lauded by Mark Lane (author of Rush to Judgment, who calls it "an exciting work with the drama of a first-rate thriller"), John Perkins (author of Confessions of an Economic Hit Man, who proclaims it is "arguably the most important book yet written about an American president), and Robert F. Kennedy, Jr., who calls it "a very well-documented and convincing portrait...I urge all Americans to read this book and come to their own conclusions."

AN INSTANT NEW YORK TIMES BESTSELLER
A JANUARY 2024 APPLE BOOKS STAFF PICK AND AUDIBLE EDITORS SELECT
NAMED A BEST BOOK TO READ THIS JANUARY BY THE GLOSS

A raw and unflinching look at the objectification and misogyny of the Playboy mansion, a woman's stolen young adulthood and her journey to self-acceptance, and a rare look inside Hugh Hefner's final days.

At just twenty-one years old, Crystal Harris' life changed forever when she attended a party at the notorious Playboy mansion. Picked out of the crowd by Hugh Hefner, she became one of his infamous "girlfriends," attending glamorous Hollywood parties and traveling the world. Yet this seemingly alluring lifestyle had a dark side. Hef controlled his girlfriends with strict rules regarding everything from their hair and makeup to their curfews, and Crystal was forced to compete with other women for her spot in the highly hierarchal system. Living at the mansion, she felt more like a fixture than a resident.

She quickly rose to the top, but being Hef's number one girlfriend came at the cost of Crystal's identity outside her role in the Playboy universe. Her fate seemed sealed when Hef surprised her with a marriage proposal she could not imagine refusing. But as Crystal Hefner, she grew increasingly restless to understand who she truly was away from what she saw as Playboy's toxic culture.

In ONLY SAY GOOD THINGS, Crystal offers a vulnerable and clear-eyed look at how her experience with Hugh Hefner catalyzed her transformative journey from someone who prized external validation over all else to a person who finally recognizes her true worth. This candid memoir provides a fascinating look behind the scenes at a powerful cultural icon and brand, and an equally empowering perspective on hard-won lessons about who we allow to determine our value.

From New York Times bestselling picture book author Carole Lindstrom and illustrator Bridget George comes Autumn Peltier, Water Warrior, an inspiring picture book biography about two Indigenous Rights Activists, Josephine Mandamin and Autumn Peltier.

The seventh generation is creating
A sea of change.

It was a soft voice, at first.
Like a ripple.
But with practice it grew louder.

Indigenous women have long cared for the land and water, which in turn sustains all life on Earth--honoring their ancestors and providing for generations to come. Yet there was a time when their voices and teachings were nearly drowned out, leaving entire communities and environments in danger and without clean water.

But then came Grandma Josephine and her great-niece, Autumn Peltier.

Featuring a foreword from water advocate and Indigenous Rights Activist Autumn Peltier herself, this stunning picture book from New York Times-bestselling author Carole Lindstrom and illustrator Bridget George gives voice to the water and asks young readers to join the tidal wave of change.

ThisCaldecott Honor, Coretta Scott King Honor, and New York Times Book Review Best Illustrated Children's Book picture book biography of Dr. Martin Luther King, Jr., brings his life and the profound nature of his message to young children through his own words.

Martin Luther King, Jr., was one of the most influential and gifted speakers of all time. Doreen Rappaport uses quotes from some of his most beloved speeches to tell the story of his life and his work in a simple, direct way. Bryan Collier's stunning collage art combines remarkable watercolor paintings with vibrant patterns and textures. A timeline and a list of additional books and websites help make this a standout biography of Dr. King.

NEW YORK TIMES BESTSELLER - Celebrate reality television star and beloved bartender Ariana Madix's journey from heartbreak to empowerment with 60 high-drama cocktails that are as strong and inspiring as she is.

When Ariana Madix famously discovered her partner was unfaithful, the incident--known as Scandoval--captivated audiences worldwide. She has now reclaimed her power, channeling her pain into a resounding statement of strength and resilience in Single AF Cocktails, a collection of alluring drinks that follow the trajectory of a relationship that starts beautifully but ends in disaster.

The newly solo Ariana serves up her own recipes and perspective in a unique exploration of the stages of a doomed relationship. In her own words, Ariana takes back the narrative of her very public breakup while inspiring others to find inner strength in their own troubles. Each drink tells part of the story from her point of view, from when she first met her ex, through the insidious affair and its painful aftermath, and to her present state, coming out the other side, stronger than before.

Cleverly categorized into relationship-inspired sections--Honeymoon Phase, Betrayal, Devastation, Resilience, and Ad Astra--Single AF Cocktails offers a range of boozy concoctions for whatever your mood, from when you feel like burning it all down to when it's time to rally your ride-or-die squad. You'll find recipes like Rumors, with dark crème de cassis that floats on top of the drink before bleeding into the spirits below, the way lies may find their way into your relationship, or We Ride at Dawn, a big, bold mezcal margarita that's equal parts power and healing.

Full of stunning, powerful photography and never-before-told stories, Single AF Cocktails is a singular experience for the reader as they ride the rollercoaster of Ariana's story alongside her. Whether you're a longtime fan or a newcomer to Ariana's world, Single AF Cocktails promises a captivating and cathartic experience for all.

A teenage boy risks his life to tell the truth in this gripping graphic memoir by youth activist Muhammad Najem and CNN producer Nora Neus.

"A story of journalism at its most inspiring, its most heartbreaking, its most essential. Muhammad is a reporter who brings hope to a damaged world."
--John Berman, CNN anchor

"A powerful true story that demonstrates the power of one young person determined to change the world. Everyone should read this phenomenal book." --Victoria Jamieson, coauthor of When Stars Are Scattered

"What an amazing story this is! One family's struggle for survival in the chaos of Syria, and one boy's courageous decision to risk his life to tell the story. This graphic memoir is inspiring and exciting, powerful and very poignant. I loved it!" --Anderson Cooper

Muhammad Najem was only eight years old when the war in Syria began. He was thirteen when his beloved Baba, his father, was killed in a bombing while praying. By fifteen, Muhammad didn't want to hide anymore--he wanted to act. He was determined to reveal what families like his were enduring in Syria: bombings by their own government and days hiding in dark underground shelters.

Armed with the camera on his phone and the support of his family, he started reporting on the war using social media. He interviewed other kids like him to show what they hope for and dream about. More than anything, he did it to show that Syrian kids like his toddler brother and infant sister, are just like kids in any other country. Despite unimaginable loss, Muhammad was always determined to document the humanity of the Syrian people. Eventually, the world took notice.

This tenderly illustrated graphic memoir is told by Muhammad himself along with CNN producer Nora Neus, who helped break Muhammad's story and bring his family's plight to an international audience.

The New York Times bestselling author of Fifth Avenue, Five A.M. and The Big Goodbye returns with the definitive account of Academy Award-winning director Francis Ford Coppola's decades-long dream to reinvent American filmmaking, if not the entire world, through his production company American Zoetrope.

Francis Ford Coppola is one of the great American dreamers, and his most magnificent dream is American Zoetrope, the production company he founded in San Francisco years before his gargantuan success, when he was only thirty. Through Zoetrope's experimental, communal utopia, Coppola attempted to reimagine the entire pursuit of moviemaking. Now, more than fifty years later, despite myriad setbacks, the visionary filmmaker's dream persists, most notably in the production of his decades in the making film and the culmination of his utopian ideals, Megalopolis.

Granted total and unprecedented access to Coppola's archives, conducting hundreds of interviews with the artist and those who have worked closely with him, Sam Wasson weaves together an extraordinary portrait. Here is Coppola, charming, brilliant, given to seeing life and art in terms of family and community, but also plagued by restlessness, recklessness and a desire to operate perpetually at the extremes.

As Wasson makes clear, the story of Zoetrope is also the story of Coppola's wife, Eleanor Coppola, and their children, and of personal lives inseparable from artistic passion. It is a story that charts the divergent paths of Coppola and his co-founder and onetime apprentice, George Lucas, and of their very different visions of art and commerce. And it is a story inextricably bound up in the making of one of the greatest, quixotic masterpieces ever attempted, Apocalypse Now, and of what Coppola found in the jungles of the Philippines when he walked the razor's edge. That story, already the stuff of legend, has never been fully told, until this extraordinary book.

NATIONAL BESTSELLER - At once an incredible adventure narrative and a penetrating biographical portrait--the bestselling author of River of the Gods brings us the true story of Theodore Roosevelt's harrowing exploration of one of the most dangerous rivers on earth.

"A rich, dramatic tale that ranges from the personal to the literally earth-shaking." --The New York Times

The River of Doubt--it is a black, uncharted tributary of the Amazon that snakes through one of the most treacherous jungles in the world. Indians armed with poison-tipped arrows haunt its shadows; piranhas glide through its waters; boulder-strewn rapids turn the river into a roiling cauldron.

After his humiliating election defeat in 1912, Roosevelt set his sights on the most punishing physical challenge he could find, the first descent of an unmapped, rapids-choked tributary of the Amazon. Together with his son Kermit and Brazil's most famous explorer, Cândido Mariano da Silva Rondon, Roosevelt accomplished a feat so great that many at the time refused to believe it. In the process, he changed the map of the western hemisphere forever.

Along the way, Roosevelt and his men faced an unbelievable series of hardships, losing their canoes and supplies to punishing whitewater rapids, and enduring starvation, Indian attack, disease, drowning, and a murder within their own ranks. Three men died, and Roosevelt was brought to the brink of suicide. The River of Doubt brings alive these extraordinary events in a powerful nonfiction narrative thriller that happens to feature one of the most famous Americans who ever lived.

From the soaring beauty of the Amazon rain forest to the darkest night of Theodore Roosevelt's life, here is Candice Millard's dazzling debut.

Look for Candice Millard's latest book, River of the Gods.

NEW YORK TIMES BESTSELLER - The heart-wrenching, uplifting tale about a woman named Cupcake

"[Cupcake] Brown's confessional . . . memoir is one you can't easily put down. Her life is nothing short of a miracle."--Chicago Sun-Times

There are shelves of memoirs about overcoming the death of a parent, childhood abuse, rape, drug addiction, miscarriage, alcoholism, hustling, gangbanging, near-death injuries, drug dealing, prostitution, and homelessness.

Cupcake Brown survived all these things before she'd even turned twenty.

And that's when things got interesting. . .

Orphaned by the death of her mother and left in the hands of a sadistic foster parent, young Cupcake Brown learned to survive by turning tricks, downing hard liquor, and ingesting every drug she could find while hitchhiking up and down the California coast. She stumbled into gangbanging, drug dealing, hustling, prostitution, theft, and, eventually, the best scam of all: a series of 9-to-5 jobs.

A Piece of Cake is unlike any memoir you'll ever read. Moving in its frankness, this is the most satisfying, startlingly funny, and genuinely affecting tour through hell you'll ever take.

Praise for A Piece of Cake

"[Brown] reflects now with insight and honesty on her experiences. . . . An engaging account . . . of a remarkable life filled with pain and wisdom, hope and redemption."--San Fracisco Chronicle

"Dazzles you with the amazing change that is possible in one lifetime."--Washington Post

NATIONAL BESTSELLER - "The conscience of the AI revolution" (Fortune) explains how we've arrived at an era of AI harms and oppression, and what we can do to avoid its pitfalls.

"Dr. Joy Buolamwini has been an essential figure in bringing irresponsible, profit-hungry tech giants to their knees. If you're going to read only one book about AI, this should be it."--Darren Walker, president of the Ford Foundation

A LOS ANGELES TIMES BEST BOOK OF THE YEAR - Shortlisted for the Inc. Non-Obvious Book Award

To most of us, it seems like recent developments in artificial intelligence emerged out of nowhere to pose unprecedented threats to humankind. But to Dr. Joy Buolamwini, who has been at the forefront of AI research, this moment has been a long time in the making.

After tinkering with robotics as a high school student in Memphis and then developing mobile apps in Zambia as a Fulbright fellow, Buolamwini followed her lifelong passion for computer science, engineering, and art to MIT in 2015. As a graduate student at the "Future Factory," she did groundbreaking research that exposed widespread racial and gender bias in AI services from tech giants across the world.

Unmasking AI goes beyond the headlines about existential risks produced by Big Tech. It is the remarkable story of how Buolamwini uncovered what she calls "the coded gaze"--the evidence of encoded discrimination and exclusion in tech products--and how she galvanized the movement to prevent AI harms by founding the Algorithmic Justice League. Applying an intersectional lens to both the tech industry and the research sector, she shows how racism, sexism, colorism, and ableism can overlap and render broad swaths of humanity "excoded" and therefore vulnerable in a world rapidly adopting AI tools. Computers, she reminds us, are reflections of both the aspirations and the limitations of the people who create them.

Encouraging experts and non-experts alike to join this fight, Buolamwini writes, "The rising frontier for civil rights will require algorithmic justice. AI should be for the people and by the people, not just the privileged few."

NEW YORK TIMES BESTSELLER * Winner of the CASEY Award for Best Baseball Book of the Year

"An instant sports classic." --New York Post * "Stellar." --The Wall Street Journal * "A true masterwork...880 pages of sheer baseball bliss." --BookPage (starred review) * "This is a remarkable achievement." --Publishers Weekly (starred review)

A magnum opus from acclaimed baseball writer Joe Posnanski, The Baseball 100 is an audacious, singular, and masterly book that took a lifetime to write. The entire story of baseball rings through a countdown of the 100 greatest players in history, with a foreword by George Will.

Longer than Moby-Dick and nearly as ambitious, The Baseball 100 is a one-of-a-kind work by award-winning sportswriter and lifelong student of the game Joe Posnanski. In the book's introduction, Pulitzer Prize-winning commentator George F. Will marvels, "Posnanski must already have lived more than two hundred years. How else could he have acquired such a stock of illuminating facts and entertaining stories about the rich history of this endlessly fascinating sport?"

Baseball's legends come alive in these pages, which are not merely rankings but vibrant profiles of the game's all-time greats. Posnanski dives into the biographies of iconic Hall of Famers, unfairly forgotten All-Stars, talents of today, and more. He doesn't rely just on records and statistics--he lovingly retraces players' origins, illuminates their characters, and places their accomplishments in the context of baseball's past and present. Just how good a pitcher is Clayton Kershaw in the 21st-century game compared to Greg Maddux dueling with the juiced hitters of the nineties? How do the career and influence of Hank Aaron compare to Babe Ruth's? Which player in the top ten most deserves to be resurrected from history?

No compendium of baseball's legendary geniuses could be complete without the players of the segregated Negro Leagues, men whose extraordinary careers were largely overlooked by sportswriters at the time and unjustly lost to history. Posnanski writes about the efforts of former Negro Leaguers to restore sidelined Black athletes to their due honor and draws upon the deep troves of the Negro Leagues Baseball Museum and extensive interviews with the likes of Buck O'Neil to illuminate the accomplishments of players such as pitchers Satchel Paige and Smokey Joe Williams; outfielders Oscar Charleston, Monte Irvin, and Cool Papa Bell; first baseman Buck Leonard; shortstop Pop Lloyd; catcher Josh Gibson; and many, many more.

The Baseball 100 treats readers to the whole rich pageant of baseball history in a single volume. Engrossing, surprising, and heartfelt, it is a magisterial tribute to the game of baseball and the stars who have played it.

Authorized biography of the 2023 Pro Football Hall of Fame inductee!

Meet Joe Thomas--one of the NFL's most reliable offensive linemen ever--in this up-close portrait drawn from interviews with family, friends, coaches, teammates, and Joe himself.

His story goes beyond lining up for a record-setting 10,363 consecutive snaps for the Cleveland Browns . . .

As a youth, the fast-growing three-sport star valued friendship and preparation in everything he did. A bit of a goofball off the field, Joe had an uncanny ability to turn on a competitive switch on the gridiron.

In college, he endured a tragedy and overcame a serious injury to become a big-time football star for Wisconsin in the fiercely competitive Big Ten (and a top shot putter, too).

On NFL Draft Day in 2007, Joe endeared himself to fans when, despite being forecast as a top pick, he skipped the glitzy ceremony to go fishing with family and friends instead.

With the Browns, he made the Pro Bowl in each of his first 10 seasons and excelled even while playing for teams that struggled. (He protected 20 starting quarterbacks--another league record.)

He was elected to the Pro Football Hall of Fame in 2023.

This is the story of an extraordinary guy and an exceptional career.

• Includes chapters in Joe's own words
• Forewords by Alex Mack and Bret Bielema
• 30 color photographs

La película de Netflix La sociedad de la nieve, tiene dos nominaciones oficiales al Premio Oscar 2024 cómo: Mejor película Internacional y Mejor maquillaje y Peluquería.

Se cumplen cincuenta años de una de las historias más increíbles jamás contadas. Si fuera ficción resultaría inverosímil, pero es y fue verdad.

En La sociedad de la nieve, publicada originalmente en 2008, todos los sobrevivientes hablaron por vez primera desde que el 13 de octubre de 1972, un avión de la Fuerza Aérea Uruguaya se estrellara en la cordillera de los Andes. Iban a bordo cuarenta y cinco personas, dieciséis de las cuales fallecieron en el acto o pocas horas después. Con alrededor de veinte años, a cuatro mil metros de altura y treinta grados bajo cero, sin abrigo ni comida, la relación entre víctimas y sobrevivientes se invirtió y solo regresaron con vida dieciséis. En esta nueva edición especial por el aniversario del accidente, los sobrevivientes narran no solo lo que sucedió sino, fundamentalmente, lo que nos pasó

ENGLISH DESCRIPTION

2024 Oscar Nominee for: Best International Feature Film & Best Makeup and Hairstyling.

Fifty years after the Andean tragedy, sixteen survivors tell the story of how they overcame the insurmountable trauma.

On October 13, 1972 an Uruguayan Air Force plane crashed in the Andes. Forty-five people were on board. Manydied on impact, or in the hours following the crash. At over 4,000 feet above sea level, under temperatures of -22 F, and without shelter or food, the line separating victims and survivors wasincreasingly blurry. Only sixteen of them would make it out alive.

Pablo Vierci--a close acquaintance of many of those onboard--tells us about the survivors and the victims: where they came from, what they were doing preceding the crash, their experience in the mountains, including the decision to commit cannibalism, the expedition that found them, the days following their rescue, and the life after the tragedy. All of this, from the accounts of those who managed to create a society different from any other, driven by the will to survive.

2020 Green Earth Book Award Long list 2020 Crystal Kite Awards - Southeast Division Winner 2020-2021 Keystone to Reading Elementary Book Award List Notable Social Studies Trade Books list - Winning Title! 2019 Sigurd F. Olson Nature Writing Award - Winning Title Florida Book Award Gold Winner Recipient of the 2019 Eureka! Honors Award Winner -Best of 2019 Kids Books - Most Inspiring Category As a boy, Jadav Payeng was distressed by the destruction deforestation and erosion was causing on his island home in India's Brahmaputra River. So he began planting trees. What began as a small thicket of bamboo, grew over the years into 1,300 acre forest filled with native plants and animals. The Boy Who Grew a Forest tells the inspiring true story of Payeng--and reminds us all of the difference a single person with a big idea can make.