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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--"the foremost expert on effective persuasion" (Harvard Business Review)--explains how it's not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change "minds" a pre-suader must also change "states of mind."

Named a "Best Business Books of 2016" by the Financial Times, and "compelling" by The Wall Street Journal, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini--all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, "Yes." His book is "an essential tool for anyone serious about science based business strategies...and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson" (Forbes).

50th anniversary edition - With a new foreword by Matthew B. Crawford, author of Shop Class as Soulcraft

The bestselling masterpiece about one man's search for meaning on a motorcycle trip through the American West-- an enduring examination of how we live and how to live better

One of the most important and influential books of the past half century, Zen and the Art of Motorcycle Maintenance is Robert M. Pirsig's classic exploration of human experience and endeavor. Pirsig's narrative of a father and son on a summer motorcycle trip becomes a profound personal and philosophical odyssey into life's fundamental questions. A true modern classic, it remains at once touching and transcendent, resonant with the myriad confusions of existence and the small, essential triumphs that propel us forward.

"Profoundly important. . . . Full of insights into our most perplexing contemporary dilemmas." --New York Times

Susan Spencer-Wendel's Until I Say Good-Bye: My Year of Living with Joy is a moving and inspirational memoir by a woman who makes the most of her final days after discovering she has amyotrophic lateral sclerosis (ALS).

After Spencer-Wendel, a celebrated journalist at the Palm Beach Post, learns of her diagnosis of ALS, more commonly known as Lou Gehrig's disease, she embarks on several adventures, traveling toseveral countries and sharing special experiences with loved ones. One trip takes Spencer-Wendel and her fourteen-year-old daughter, Marina, to New York City's Kleinfeld's Bridal to shop for Marina's future wedding dress--an occasion that Susan knows she will never see.

Co-written with Bret Witter, Until I Say Good-Bye is Spencer-Wendel's account of living a full life with humor, courage, and love, but also accepting death with grace and dignity. It's a celebration of life, a look into the face of death, and the effort we must make to show the people that we love and care about how very much they mean to us.

Robert Benjamin Lewis first published his famous history of Native American and African Americans in 1836, arguing against the then-prevalent views of white supremacy.

Lewis seeks to demonstrate the intellectual and cultural achievements of both African peoples and the Native Americans. His history ranges back to ancient times, describing the cities and empires that existed in Africa and elsewhere, and the most celebrated dark-skinned kings and leaders of old. Various non-white civilizations are described, with the Arabians and North Africans spoken about at length, their achievements and place in history elaborated upon. Stories of great military tacticians and brave warriors are also recounted.

Turning his attention to the modern era, Lewis describes a series of black and mixed race men who demonstrated great skill or prowess. Several rose to influential positions in government and the church, with mention also given to those in slavery who taught themselves to read and write. In all, Light and Truth is a comprehensive history written with passion and purpose: to dispel ignorance and false beliefs that non-white peoples are inferior.

This reprint of Light and Truth is derived from the expanded Second Edition of 1851.

"For Bob, nothing was sacred and nothing was set in stone - except maybe the idea that fundamentalism is a dangerous dead end. Like Alfred Korzybski's Science and Sanity, Robert Anton Wilson's The New Inquisition seeks to rescue science from fundamentalist materialism, and the rest of us from the broader implications of this approach. It is at once a philosophical treatise and an act of cognitive defiance . . . His message is more important right now than it was when he wrote it. Our digital fundamentalists see human beings as an engineering problem to be solved. Behaviors and thoughts that do not conform to our algorithmically generated profiles are to be eliminated, and humans shepherded into the reality tunnels that obey the laws of rationality alone. We are right now being programmed by the very fundamental materialists RAW is warning us about on these pages."

- from Douglas Rushkoff's Introduction to The New Inquisition

Why the irrational exuberance of investors hasn't disappeared since the financial crisis

In this revised, updated, and expanded edition of his New York Times bestseller, Nobel Prize-winning economist Robert Shiller, who warned of both the tech and housing bubbles, cautions that signs of irrational exuberance among investors have only increased since the 2008-9 financial crisis. With high stock and bond prices and the rising cost of housing, the post-subprime boom may well turn out to be another illustration of Shiller's influential argument that psychologically driven volatility is an inherent characteristic of all asset markets. In other words, Irrational Exuberance is as relevant as ever. Previous editions covered the stock and housing markets--and famously predicted their crashes. This edition expands its coverage to include the bond market, so that the book now addresses all of the major investment markets. It also includes updated data throughout, as well as Shiller's 2013 Nobel Prize lecture, which places the book in broader context. In addition to diagnosing the causes of asset bubbles, Irrational Exuberance recommends urgent policy changes to lessen their likelihood and severity--and suggests ways that individuals can decrease their risk before the next bubble bursts. No one whose future depends on a retirement account, a house, or other investments can afford not to read this book.

A beautifully illustrated and completely unique nautical book. This celebration of all things ocean features an unprecedented wealth of 21st-century know-how and storytelling.

Informative, inspirational, and incredibly entertaining, The Ocean is the definitive guide to the world's greatest nature treasure and playground.

Filled with more than 200 enlightening and evocative illustrations, this beautiful ocean book features short-subject deep dives on topics like science, sailing, kayaking, surfing, diving, survival, and much more. In addition to thousands of hours of original reporting, authors Chris Dixon and Jeremy K. Spencer also gathered wisdom from dozens of experts, athletes, scientists, explorers, and more to craft an authoritative and captivating guide to all activities involving the sea.

The ultimate gift book for sailors, fishers, surfers, beachcombers, and ocean lovers everywhere.

UNIQUE AMONG OCEAN BOOKS: From fishing the beach to righting a sailboat, surviving jellyfish to saving our reefs, planning a dive to surfing the waves, The Ocean is rich with how-to advice and instruction to inspire experienced seafarers and ocean novices alike.

CAPTIVATING BOOK OF KNOWLEDGE: Divided into sections on Boating, Surfing, Science, Survival, Scuba and Snorkeling, and Fishing, this ultimate ocean compendium is beautifully illustrated and features expert consultation and entertaining asides about the sea.

A GIFT TO TREASURE: This handsomely packaged volume is the go-to guide for anyone captivated by the wonder, power, and mystery of the ocean.

Perfect for:

• People who live in coastal areas and have a passion for fishing, sailing, surfing, or boating
• Thoughtful and practical gift book for anyone with an abiding love for the ocean
• Housewarming or host/hostess gift or bon voyage present for seagoing adventurers
• Readers of books like The Brilliant Abyss, SAS Survival Handbook, The History of Surfing, Barbarian Days: A Surfing Life, TheDangerous Book for Boys, and The Daring Books for Girls

The play's political importance, rich and varied language and skillful design are analyzed through the examination of several disputed emendations to the text in this exhaustive stage history.

The dramatic story of the new king's evolution over the past year from Prince of Wales to King Charles III, from one of the most acclaimed royal biographers writing today.

No British monarch has had a tougher act to follow.

Now, after seventy years of waiting and preparation, King Charles III is not just the head of the most famous family in the world. He is the custodian of a thousand-year-old institution which must redefine its place in the digital age while others insist on rewriting the past. With unrivaled access to the king, the royal family, and the court, leading royal authority Robert Hardman brings us the inside story on the most pivotal and challenging year for the monarchy in living memory.

From the death of Elizabeth II through to the ancient spectacle of the Coronation, from the rise of a new Prince and Princess of Wales to the latest "truth bombs" from the Sussexes, this is the story of the making of a monarch.

THE #2 SUNDAY TIMES BESTSELLER

'As gripping as any thriller. History doesn't get any better than this' BILL BRYSON'A brilliant read ... Game of Thrones but in the real world' ANTHONY HOROWITZ

PICKED AS A BEST BOOK OF THE YEAR 2020 BY THE DAILY TELEGRAPH, THE GUARDIAN, THE DAILY MAIL AND THE DAILY EXPRESS.

The sinking of the White Ship in 1120 is one of the greatest disasters England has ever suffered. In one catastrophic night, the king's heir and the flower of Anglo-Norman society were drowned and the future of the crown was thrown violently off course.

In a riveting narrative, Charles Spencer follows the story from the Norman Conquest through to the decades that would become known as the Anarchy: a civil war of untold violence that saw families turn in on each other with English and Norman barons, rebellious Welsh princes and the Scottish king all playing a part in a desperate game of thrones. All because of the loss of one vessel - the White Ship - the medieval Titanic.

'Highly enjoyable' Simon Heffer
'Brilliant' Dan Jones
'Fascinating' Tom Bower

The #2 Sunday Times bestseller on Sunday 18 June 2021

When a Parisian crowd stormed the Bastille in July 1789, it triggered an event of global consequence: the overthrow of the monarchy and the birth of a new society. Most historians account for the French Revolution by viewing it in retrospect as the outcome of underlying conditions such as a faltering economy, social tensions, or the influence of Enlightenment thought. But what did Parisians themselves think they were doing--how did they understand their world? What were the motivations and aspirations that guided their actions? In this dazzling history, Robert Darnton addresses these questions by drawing on decades of close study to conjure a past as vivid as today's news. He explores eighteenth-century Paris as an information society much like our own, its news circuits centered in cafés, on park benches, and under the Palais-Royal's Tree of Cracow. Through pamphlets, gossip, underground newsletters, and public performances, the events of some forty years--from disastrous treaties, official corruption, and royal debauchery to thrilling hot-air balloon ascents and new understandings of the nation--all entered the churning collective consciousness of ordinary Parisians. As public trust in royal authority eroded and new horizons opened for them, Parisians prepared themselves for revolution.

Darnton's authority and sure judgment enable readers to confidently navigate the passions and complexities of controversies over court politics, Church doctrine, and the economy. And his compact, luminous prose creates an immersive reading experience. Here is a riveting narrative that succeeds in making the past a living presence.

Robert Evans' The Kid Stays in the Picture is universally recognized as the greatest, most outrageous, and most unforgettable show business memoir ever written. The basis of an award-winning documentary film, it remains the gold standard of Hollywood storytelling.

With black-and-white photographs from the author's archive and a new introduction by the legendary actor, producer, and Hollywood studio chief Robert Evans, The Kid Stays in the Picture is driven by a voice as charming and irresistible as any great novel.

An extraordinary raconteur, Evans spares no one, least of all himself. Filled with starring roles for everyone from Ava Gardner to Marlon Brando to Sharon Stone, The Kid Stays in the Picture: A Notorious Life is sharp, witty, and self-aggrandizing, and self-lacerating in equal measure.

This is a must-read for fans of American cinema and classics of the canon, including The Odd Couple, Rosemary's Baby, Love Story, The Godfather, and Chinatown.

Aram Raythe has the power to challenge the gods. He just doesn't know it yet.

Aram thinks he's nothing but a misfit from a small fishing village in a dark corner of the world. As far as Aram knows, he has nothing, with hardly a possession to his name other than a desire to make friends and be accepted by those around him, which is something he's never known. But Aram is more.

Much, much more.

Unknown to him, Aram bears within him a gift so old and rare that many people would kill him for it, and there are others who would twist him to use for their own sinister purposes. These magics are so potent that Aram earns a place at an academy for warrior mages training to earn for themselves the greatest place of honor among the armies of men: dragon riders.

Aram will have to fight for respect by becoming not just a dragon rider, but a Champion, the caliber of mage that hasn't existed in the world for hundreds of years. And the land needs a Champion. Because when a dark god out of ancient myth arises to threaten the world of magic, it is Aram the world will turn to in its hour of need.

"In 2008, Americans face war, terrorism, recession and the rising economies of China and India. Yet the author avers there is still reason to hope for good leadership. Astute assessments of an evolving nation and ideal reading for November voters." -- Kirkus Reviews

A much-needed, concise history of the United States of America by National Book Award winner Robert V. Remini.

This accessible and lively volume contains the essential facts about the discovery, settlement, growth, and development of the American nation. Beginning with the earliest travelers to landing the Americas, A SHORT HISTORY OF THE UNITED STATES is a kind of highlight reel of U.S. history, including the migration of Native Americans, the founding of a republic under the Constitution, the emergence of the United States as a world power, the outbreak of terrorism here and abroad, all the way through the last years of George W. Bush's presidency--the perfect read for those who are searching for an abbreviated version of our nation's history, what shaped it, changed it, and what may be to come.

Spencer Quinn's Of Mutts and Men is the latest in the New York Times and USA Today bestselling series that the Los Angeles Times called "nothing short of masterful"...

When Chet the dog, "the most lovable narrator in all of crime fiction" (Boston Globe), and his partner, PI Bernie Little of the desert-based Little Detective Agency, arrive to a meeting with hydrologist Wendell Nero, they are in for a shocking sight--Wendell has come to a violent and mysterious end. What did the hydrologist want to see them about? Is his death a random robbery, or something more? Chet and Bernie, working for nothing more than an eight-pack of Slim Jims, are on the case.

Bernie might be the only one who thinks the police have arrested the wrong man, including the perp's own defense attorney. Chet and Bernie begin to look into Wendell's work, a search that leads to a struggling winemaker who has received an offer he can't refuse. Meanwhile, Chet is smelling water where there is no water, and soon Chet and Bernie are in danger like never before.

In When the City Stopped, Robert Snyder tells the story of COVID-19 in the words of ordinary New Yorkers, illuminating the fear and uncertainty of life in the early weeks and months, as well as the solidarity that sustained the city. New Yorkers were "alone together," separated by the protective measures of social distancing and the fundamental inequalities of life and work in New York City. Through their personal accounts, we see that while many worked from home, others knowingly exposed themselves to the dangers of the pandemic as they drove buses, ran subways, answered 911 calls, tended to the sick, and made and delivered meals.

Snyder builds bridges of knowledge and empathy between those who bore dangerous burdens and those who lived in relative safety. The story is told through the words of health care workers, grocery clerks, transit workers, and community activists who recount their experiences in poems, first-person narratives, and interviews. When the City Stopped preserves for future generations what it was like to be in New York when it was at the center of the pandemic.

Tracing echoes of antiquity in Mapplethorpe's erotic, dramatic and exquisitely balanced black-and-white compositions

American photographer Robert Mapplethorpe (1946-89) was an artist with a profound knowledge of art history, a sophisticated connoisseur who constantly sought to hold a dialogue with the past that would allow him to create innovative and contemporary images. His vision was influenced by Classicism, an artistic canon that Mapplethorpe not only studied but also copied, renewed and interpreted, translating into the medium of photography the principles of harmony, proportion and formal perfection that characterize classical sculpture.
This volume holds a direct dialogue between the most celebrated of Mapplethorpe's photographs of the perfect and eternal forms of ancient sculpture, and images whose subjects are the fleeting and sensual ones of male and female models that echo the poses or angles of the former, making a visual comparison between sculptural and photographic representation of the human body.
It is from such a perspective that this up-to-date monograph sets out to retrace the various stages of Mapplethorpe's career and artistic research, examining crucial phases in his production, from his early experiments with collage to his last works, passing through his iconic photographs of nudes, portraits and floral compositions.

1934. Businesses went under by the hundreds, debt and foreclosures boomed, and breadlines grew in many American cities.

In the midst of this misery, some folks explored unscrupulous ways to make money. Angel-faced John Partlow and carnival huckster Ginger LaFrance are among the worst of this lot. Joining together, they leave their small time confidence scams behind to attempt an elaborate kidnapping-for-ransom scheme in New Orleans.

In a different part of town, Curtis Mayhew, a young black man who works as a redcap for the Union Railroad Station, has a reputation for mending quarrels and misunderstandings among his friends. What those friends don't know is that Curtis has a special talent for listening...and he can sometimes hear things that aren't spoken aloud.

One day, Curtis Mayhew's special talent allows him to overhear a child's cry for help (THIS MAN IN THE CAR HE'S GOT A GUN), which draws him into the dangerous world of Partlow and LaFrance.

This gritty depression-era crime thriller is a complex tale enriched by powerfully observed social commentary and hints of the supernatural, and it represents Robert McCammon writing at the very top of his game.

The French film director Robert Bresson was one of the great artists of the twentieth century and among the most radical, original, and radiant stylists of any time. He worked with nonprofessional actors--models, as he called them--and deployed a starkly limited but hypnotic array of sounds and images to produce such classic works as A Man Escaped, Pickpocket, Diary of a Country Priest, and Lancelot of the Lake. From the beginning to the end of his career, Bresson dedicated himself to making movies in which nothing is superfluous and everything is always at stake.

Notes on the Cinematograph distills the essence of Bresson's theory and practice as a filmmaker and artist. He discusses the fundamental differences between theater and film; parses the deep grammar of silence, music, and noise; and affirms the mysterious power of the image to unlock the human soul. This book, indispensable for admirers of this great director and for ­students of the cinema, will also prove an inspiration, much like Rilke's Letters to a Young Poet, for anyone who responds to the claims of the imagination at its most searching and rigorous.

A classic work of advice, criticism, and inspiration for aspiring artists and lovers of art

"Art when really understood is the province of every human being." So begins The Art Spirit, the collected words, teachings, and wisdom of innovative artist and beloved teacher Robert Henri. Henri, who painted in the Realist style and was a founding member of the Ashcan School, was known for his belief in interactive nature of creativity and inspiration, and the enduring power of art. Since its first publication in 1923, The Art Spirit, has been a source of inspiration for artists and creatives from David Lynch to George Bellows. Filled with valuable technical advice as well as wisdom about the place of art and the artist in American society, this classic work continues to be a must-read for anyone interested in the power of creation and the beauty of art.

"You can't play it safe when you're the captain."

From celebrated author Robert Lipsyte, this powerful coming-of-age follows high school football player Ronnie "Rhino" Rhinehart after a violent incident at school leaves him questioning everything he ever believed.

Ronnie Rhinehart, better known as Rhino on the field, is the captain of his high school team in Woodhaven, a small town obsessed with football. His only goal is to earn a Division I football scholarship so he can escape this town forever. Until the day he punches Josh Kremens in the face.

To avoid serious punishment and stay in school, Ronnie is forced to join Group, a cast of misfits who discuss their feelings with a counselor. At the same time, tensions are rising on the football team. Not everyone is happy that Ronnie, a junior, was named captain, especially Cogan and his friends the Berserkers. Other than his best friend, Andy, Ronnie struggles to find solace and support, even at home, where his dad puts pressure on him to maintain his role on the team. Reluctantly, Ronnie finds himself liking aspects of Group, even if he isn't always a welcome presence to the other members. Then one fateful day, Keith, another Group member, comes to school with a gun . . . and everything changes.

A tapestry of ten interconnected tales, Goodbye to Boyhood marks the evocative debut of Spencer Thomas. Delving into the intricate blend of fiction, reality, and the shades of childhood, this collection unfurls the world of boyhood. What does it mean to grow up? Tracing the arc from the tender moments of early childhood to the turbulence of teenage years and adulthood, these aren't just narratives about adolescence-these are tales about self-discovery, the grappling of sexuality, and the ultimate quest for freedom. These are the stories of boyhood.

Lawmen Virgil Cole and Everett Hitch must quell a brewing showdown in the latest installment in the New York Times bestselling series.

Marshals Virgil Cole and Everett Hitch haven't seen much trouble of late. Fact is, burgeoning Appaloosa and the territory had been without incident for months. But with recent reports of village raids, coupled with the arrival of a young widow from San Francisco, the lawmen are about to be put to the test. Rose McMaster, the feisty daughter of Virgil's half-brother, ushers in a whole new unsuspected brand of trouble.

Just prior to the enactment of the Chinese Exclusion Act of 1882, Rose's husband, Frank, finds himself in hot water. He is a young and successful attorney representing a large Chinese conglomerate. But as his business problems escalate, he's found dead--an apparent suicide. But just as Rose is moving on, she receives a visit from a Chinese associate and friend of her late husband's, who advises her to depart San Francisco immediately.

No sooner does Rose step off the train in Appaloosa than trouble arises. A man from her journey is found dead, putting Virgil and Everett on a path to unravel his identity and curious connection to Rose. As danger intensifies with the militia-like raiders that have a score to settle with Virgil, the two lawmen learn of Frank's involvement in a large-scale opium operation. And they soon deduce that he likely embezzled a large amount of money belonging to the Chinese, who now believe Rose holds the key to the loot's whereabouts...

The promise of Reconstruction sparked a transformative era in American history as free and newly emancipated Black Americans sought to redefine their place in a nation still grappling with the legacy of slavery. Often remembered as a period of failed progressive change that gave way to Jim Crow and second-class citizenship, Reconstruction's tragic narrative has long overshadowed the resilience and agency of African Americans during this time.

Requiem for Reconstruction chronicles Reconstruction's legacy by focusing on key Black figures such as South Carolina congressman Robert Smalls, Judge William Whipper, writer Frances Rollin, and others who shaped postbellum Black America. Robert D. Bland traces the impact of the Reconstruction generation--Black Americans born between 1840 and 1870 who saw Reconstruction as a defining political movement and worked to preserve its legacy by establishing a new set of historical practices such as formulating new archives, shaping local community counternarratives, using the Black press to inform national audiences about Southern Republican politics, and developing a framework to interpret the recent past's connection to their present world. Set in South Carolina's Lowcountry--a hub of Black freedom, landownership, and activism--this book shows how late nineteenth-century Black leaders, educators, and journalists built a powerful countermemory of Reconstruction, defying the dominant white narrative that sought to erase their contributions.