{"product_id":"why-does-e-mc2-and-why-should-we-care","title":"Why Does E=mc2?: (And Why Should We Care?)","description":"\u003cp\u003eWhat does E=mc2 actually mean? Dr. Brian Cox and Professor Jeff Forshaw go on a journey to the frontier of twenty-first century science to unpack Einstein's famous equation. Explaining and simplifying notions of energy, mass, and light-while exploding commonly held misconceptions-they demonstrate how the structure of nature itself is contained within this equation. Along the way, we visit the site of one of the largest scientific experiments ever conducted: the now-famous Large Hadron Collider, a gigantic particle accelerator capable of re-creating conditions that existed fractions of a second after the Big Bang. A collaboration between one of the youngest professors in the United Kingdom and a distinguished popular physicist, Why Does E=mc2? is one of the most exciting and accessible explanations of the theory of relativity.\u003c\/p\u003e","brand":"Jeff Forshaw, Brian Cox","offers":[{"title":"Paperback","offer_id":46331770011884,"sku":"9780306818769","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9780306818769.jpg?v=1743536137","url":"https:\/\/intl.allstora.com\/products\/why-does-e-mc2-and-why-should-we-care","provider":"Allstora","version":"1.0","type":"link"}