{"product_id":"what-it-takes-the-way-to-the-white-house","title":"What It Takes: The Way to the White House","description":"\u003cb\u003e\"Quite possibly the finest book on presidential politics ever written, combining meticulous reporting and compelling, at times soaringly lyrical, prose.\" -- Cleveland Plain Dealer\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eAn American Iliad in the guise of contemporary political reportage, What It Takes penetrates the mystery at the heart of all presidential campaigns: How do presumably ordinary people acquire that mixture of ambition, stamina, and pure shamelessness that makes a true candidate? As he recounts the frenzied course of the 1988 presidential race -- and scours the psyches of contenders from George Bush and Robert Dole to Michael Dukakis and Gary Hart -- Pulitzer Prize-winning journalist Richard Ben Cramer comes up with the answers, in a book that is vast, exhaustively researched, exhilarating, and sometimes appalling in its revelations.\r","brand":"Richard Ben Cramer","offers":[{"title":"Paperback","offer_id":44446353031404,"sku":"9780679746492","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9780679746492.jpg?v=1720395801","url":"https:\/\/intl.allstora.com\/products\/what-it-takes-the-way-to-the-white-house","provider":"Allstora","version":"1.0","type":"link"}