{"product_id":"what-is-post-branding-how-to-counter-fundamentalist-marketplace-semiotics","title":"What Is Post-Branding?: How to Counter Fundamentalist Marketplace Semiotics","description":"\u003cp\u003e\u003cb\u003ePart design experiment, part critical theory, part how-to manual, \u003ci\u003eWhat Is Post-Branding?\u003c\/i\u003e offers a creative counter to branding's neoliberal orthodoxy\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eBrands aren't just intruding on culture, they \u003ci\u003eare\u003c\/i\u003e our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?\u003cbr\u003eA compact pocketbook composed of four main sections, \u003ci\u003eWhat Is Post Branding?\u003c\/i\u003e is a work of \"practical theory.\" The first section, \"DIS-BRANDED,\" consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, \"Mixed Messages,\" is a provocative visual essay illuminating the texts' main themes. The third section, \"Manual,\" presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with \"Context,\" which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller.\u003c\/p\u003e","brand":"Oliver Vodeb, Jason Grant","offers":[{"title":"Paperback","offer_id":47285275984108,"sku":"9789083270678","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9789083270678.jpg?v=1770401879","url":"https:\/\/intl.allstora.com\/products\/what-is-post-branding-how-to-counter-fundamentalist-marketplace-semiotics","provider":"Allstora","version":"1.0","type":"link"}