{"product_id":"universal-principles-of-design-updated-and-expanded-third-edition-200-ways-to-increase-appeal-enhance-usability-influence-perception-and-make-bet","title":"Universal Principles of Design, Updated and Expanded Third Edition: 200 Ways to Increase Appeal, Enhance Usability, Influence Perception, and Make Bet","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eUniversal Principles of Design, Updated and Expanded Third Edition\u003c\/i\u003e is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRichly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of \u003cb\u003emany concepts and practices brought together from a variety of disciplines\u003c\/b\u003e. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work--until now. \u003c\/p\u003e\u003cp\u003e Each principle is presented in a two-page format. The left-hand page contains a \u003cb\u003esuccinct definition and a full description of the principle\u003c\/b\u003e, \u003cb\u003eexamples of and guidelines for its use\u003c\/b\u003e, and \u003cb\u003eside notes\u003c\/b\u003e that provide elaborations and references. The right-hand page contains \u003cb\u003evisual examples\u003c\/b\u003e and related graphics to support a deeper understanding of the principle. \u003c\/p\u003e\u003cp\u003e The book is \u003cb\u003eorganized alphabetically\u003c\/b\u003e so that principles can be easily and quickly referenced by name. From the Abbe Principle to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Feature creep \u003c\/li\u003e\n\u003cli\u003e Gamification \u003c\/li\u003e\n\u003cli\u003e Root cause \u003c\/li\u003e\n\u003cli\u003e Social trap \u003c\/li\u003e\n\u003cli\u003e Supernormal stimulus \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003cbr\u003e A landmark reference for designers, engineers, architects, and students, \u003ci\u003eUniversal Principles of Design\u003c\/i\u003e has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas, and improve the quality of their design work. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e The titles in the \u003cb\u003eRockport Universal series\u003c\/b\u003e offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge. ","brand":"Jill Butler, William Lidwell, Kritina Holden","offers":[{"title":"Paperback","offer_id":46332324118764,"sku":"9780760375167","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9780760375167.jpg?v=1743551474","url":"https:\/\/intl.allstora.com\/products\/universal-principles-of-design-updated-and-expanded-third-edition-200-ways-to-increase-appeal-enhance-usability-influence-perception-and-make-bet","provider":"Allstora","version":"1.0","type":"link"}