{"product_id":"transformation-principles-how-to-create-enduring-change","title":"Transformation Principles: How to Create Enduring Change","description":"\u003cb\u003e\u003ci\u003eUSA Today \u003c\/i\u003eBestseller\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003ePublisher's Weekly \u003c\/i\u003eBestseller\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eFeatured in \u003ci\u003eBloomberg's \u003c\/i\u003eTop Books of 2025\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \u003cb\u003eWhether you're investing, leading a company, or building a career, this guide from the CEO of global investment and transformation company General Catalyst offers powerful principles essential to long-term success. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn a world rapidly being reshaped by technological revolutions and geopolitical realignments, businesses can no longer afford to operate with outdated frameworks. The companies that will thrive in an economic system under both strain and skepticism will be those that reimagine their role in society while harnessing emerging technologies. This new reality needs a new set of guidelines--\u003ci\u003etransformation principles\u003c\/i\u003e--to guide decision-making for investors, company builders, and anyone navigating a career as they venture beyond. \u003cp\u003e\u003c\/p\u003eGeneral Catalyst CEO and eight-time \u003ci\u003eForbes \u003c\/i\u003eMidas List recipient Hemant Taneja has developed these principles throughout his life, and they have helped General Catalyst fund, found, and nurture some of the most exciting companies of the past two decades, such as Airbnb, Stripe, Livongo, Anduril, Kayak, Snap, Gusto, and Canva, while having a powerful positive and enduring impact on society. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Transformation Principles\u003c\/i\u003e, Taneja explains in detail the nine principles behind his company's outsize success in investing and industry transformation. These principles will help readers: \u003cbr\u003e \u003cul\u003e \u003cli\u003eUnderstand the critical importance of a company's soul\u003c\/li\u003e \u003cli\u003eNavigate through the inevitable twists and turns when creating a new future\u003c\/li\u003e \u003cli\u003eSee through trends that don't matter and focus on what truly matters for enduring success\u003c\/li\u003e \u003cli\u003eHelp build companies that solve society's hardest problems, making capitalism a force for good\u003c\/li\u003e \u003cli\u003eConfidently lead with curiosity and generosity for extraordinary success\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003eMoving forward, the most enduring successes will come from those companies whose tangible benefits to the world naturally result in compounding returns. Equipped with these nine principles, any individual or organization will be able to see beyond trends and short-term thinking and instead focus on long-term success that lasts for generations.","brand":"Kevin Maney, Hemant Taneja","offers":[{"title":"Hardcover","offer_id":47288559534316,"sku":"9781637747353","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781637747353_e4bfcc31-ae92-479a-a49c-db78ed7d03b2.jpg?v=1770563050","url":"https:\/\/intl.allstora.com\/products\/transformation-principles-how-to-create-enduring-change","provider":"Allstora","version":"1.0","type":"link"}