{"product_id":"the-practical-pocket-guide-to-account-planning","title":"The Practical Pocket Guide to Account Planning","description":"The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.\r","brand":"Chris Kocek, Lin Zagorski, Rebecca Pollock","offers":[{"title":"Paperback","offer_id":44450013184236,"sku":"9780989284905","price":26.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9780989284905.jpg?v=1779738968","url":"https:\/\/intl.allstora.com\/products\/the-practical-pocket-guide-to-account-planning","provider":"Allstora","version":"1.0","type":"link"}