{"product_id":"surfing-1778-today-1","title":"Surfing: 1778-Today","description":"\u003cp\u003eThis tome is the most comprehensive visual history of surfing to date, marking a \u003cstrong\u003emajor cultural event as much as a publication\u003c\/strong\u003e. Following \u003cstrong\u003ethree and a half years of meticulous research\u003c\/strong\u003e, it brings together\u003cstrong\u003e hundreds of images\u003c\/strong\u003e to chart the evolution of surfing\u003cstrong\u003e as a sport, a lifestyle, and a philosophy\u003c\/strong\u003e.\u003cbr\u003e \u003cbr\u003e The book is arranged into five chronological chapters, tracing surfing culture from the first recorded European contact in 1778 by Captain James Cook to the \u003cstrong\u003eglobal and multi-platform phenomenon of today\u003c\/strong\u003e. Utilizing institutions, collections, and photographic archives from around the world, and with accompanying essays by the world's top surf journalists, it celebrates the sport on and off the water, as a community of \u003cstrong\u003e20 million practitioners \u003c\/strong\u003eand countless more devotees, and as a leading influence on \u003cstrong\u003efashion, film, art, and music.\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e An unrivaled tribute to the breadth, complexity, and richness of surfing, this book is a must-have for any serious player on the surfing scene and anybody who aspires to the surfing lifestyle. As one surfing scribe has declared, \u003cstrong\u003e\"There has never been a book like this, and there will never be another one again.\"\u003c\/strong\u003e\u003c\/p\u003e","brand":"Jim Heimann","offers":[{"title":"Hardcover","offer_id":47480348836076,"sku":"9783836583282","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9783836583282.jpg?v=1775613566","url":"https:\/\/intl.allstora.com\/products\/surfing-1778-today-1","provider":"Allstora","version":"1.0","type":"link"}