{"product_id":"storytellers-advantage-how-powerful-narratives-make-businesses-thrive","title":"Storyteller's Advantage: How Powerful Narratives Make Businesses Thrive","description":"\u003cb\u003eA practical guide to unlocking the secrets of great storytelling that will give any business leader an edge against the competition \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e Winner of the Porchlight Business Book Award for Innovation \u0026amp; Creativity \u003cp\u003e\u003c\/p\u003e For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today's ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage--it's a requirement. \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eThe Storyteller's Advantage\u003c\/i\u003e, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable. With empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today's workplaces, and shares practical advice on how to deliver the most compelling message. \u003cp\u003e\u003c\/p\u003e Practical and approachable, \u003ci\u003eThe Storyteller's Advantage\u003c\/i\u003e will help any business leader to tap into their ultimate superpower--telling a great story. \u003cbr\u003e","brand":"Christina Farr","offers":[{"title":"Hardcover","offer_id":47288383406316,"sku":"9781541704275","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781541704275.jpg?v=1770547314","url":"https:\/\/intl.allstora.com\/products\/storytellers-advantage-how-powerful-narratives-make-businesses-thrive","provider":"Allstora","version":"1.0","type":"link"}