{"product_id":"spanx-story-whats-underneath-the-incredible-success-of-sara-blakelys-billion-dollar-empire","title":"Spanx Story: What's Underneath the Incredible Success of Sara Blakely's Billion Dollar Empire","description":"\u003cp\u003e\u003cstrong\u003eWhat can you learn from one of the most successful companies in the world? \u003cem\u003eThe Spanx Story\u003c\/em\u003e will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSara Blakely had a problem. She had a beautiful pair of white designer pants hanging in her closet just calling out to her to wear them, even though they accented her least favorite feature: cellulite. After searching high and low for a solution and coming up empty, an idea was born: Spanx.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Spanx Story\u003c\/em\u003e chronicles Sara's journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today.\u003c\/p\u003e\u003cp\u003eThrough Sara's story, you will learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to develop an idea and turn it into a business.\u003c\/li\u003e\n\u003cli\u003eHow to start a company with very little capital by thinking outside of the box and dedicating every spare moment to your goal.\u003c\/li\u003e\n\u003cli\u003eHow to recognize when it's better to hire a CEO than to be the CEO.\u003c\/li\u003e\n\u003cli\u003eHow to stay the course and continue to believe in your idea, despite naysayers and going against an industry resistant to innovation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThe Spanx Story\u003c\/em\u003e educates and inspires entrepreneurs and innovators to find the problem for their solutions and persevere through the hard work that goes into building a billion-dollar company.\u003c\/p\u003e","brand":"Stephanie Wetzel, Charlie Wetzel","offers":[{"title":"Paperback","offer_id":47286383575276,"sku":"9781400232758","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781400232758.jpg?v=1770442358","url":"https:\/\/intl.allstora.com\/products\/spanx-story-whats-underneath-the-incredible-success-of-sara-blakelys-billion-dollar-empire","provider":"Allstora","version":"1.0","type":"link"}