{"product_id":"selfish-servant-inspirational-lessons-from-a-visionary-ceo-to-create-extra-ordinary-life","title":"Selfish Servant: Inspirational Lessons from a Visionary CEO to Create Extra - Ordinary Life","description":"\u003cp\u003eFrom humble beginnings in the rural South to becoming a Morehead-Cain scholar at UNC-Chapel Hill, Antonio McBroom was always determined to achieve his \u003cstrong\u003eC.E.O.\u003c\/strong\u003e dream of \u003cstrong\u003eC\u003c\/strong\u003ereating \u003cstrong\u003eE\u003c\/strong\u003extra - \u003cstrong\u003eO\u003c\/strong\u003erdinary life. The only thing he didn't expect was that a minimum wage ice cream scooping job would lead him there.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThrough his multi-unit, multi-brand and multi-state empire, McBroom \u003cstrong\u003eC\u003c\/strong\u003ereated the \u003cstrong\u003eE\u003c\/strong\u003extra - \u003cstrong\u003eO\u003c\/strong\u003erdinary life he dreamed of, transforming his family and community in the process. In The Self-ish Servant, a hybrid memoir and business guide, McBroom shares the story behind his aspirational ascent.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBased on his own seven principles-Tenacity, Self-Awareness, Passion, Focus, Communi-Keys, Boss Time, and Gratitude-\u003cem\u003eThe Self-ish Servant\u003c\/em\u003e teaches other entrepreneurs and leaders of tomorrow to organize their impact through revolutionary service.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eOffered a chance to franchise his own Ben \u0026amp; Jerry's, McBroom \"scooped his way\" to the top, co-founding Primo Partners in 2008. What started as a single $200K scoop shop grew into a multi-million-dollar enterprise. Fifteen years later, Primo runs 25+ businesses, generating over $20 million annually. The company spans Ben \u0026amp; Jerry's franchises, Starbucks cafés, coaching services, and real estate development.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAt its core, \u003cem\u003eThe Self-ish Servant\u003c\/em\u003e reveals McBroom's counterintuitive secret: being \"self-ish\" allows us to serve others even better.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePacked with lessons in franchising, retail, real estate, public speaking, and servant leadership, \u003cem\u003eThe Self-ish Servant\u003c\/em\u003e positions McBroom as a visionary new voice in business and a go-to resource for building an extraordinary life.\u003c\/p\u003e","brand":"Antonio McBroom","offers":[{"title":"Paperback","offer_id":46356892451052,"sku":"9781964377520","price":19.99,"currency_code":"USD","in_stock":false},{"title":"Hardcover","offer_id":46356892483820,"sku":"9781964377544","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781964377520.jpg?v=1748413796","url":"https:\/\/intl.allstora.com\/products\/selfish-servant-inspirational-lessons-from-a-visionary-ceo-to-create-extra-ordinary-life","provider":"Allstora","version":"1.0","type":"link"}