{"product_id":"say-hello-to-the-bad-guys-how-professional-wrestlings-new-world-order-changed-america-1","title":"Say Hello to the Bad Guys: How Professional Wrestling's New World Order Changed America","description":"\u003cb\u003eFrom ESPN reporter Marc Raimondi comes a compelling, gripping narrative history of professional wrestling's legendary faction, The NWO (New World Order), from their inception in 1996 to their influence on American pop culture today.\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn 1996, professional wrestling was one of the most watched sports on cable television, with more than 5 million people tuning in every week. And in the late 1990s, pro-wrestling was the hottest thing in American pop culture, with companies making millions in action figures, video games, and simple black t-shirts emblazoned with three little letters: NWO. \u003cp\u003e\u003c\/p\u003eThe NWO, or New World Order, became a business like no other, and was responsible for the explosive ratings and rabid fanbase. It started with an ingenious storyline starring Scott Hall, Kevin Nash, and the titular Hollywood Hogan--Hulk Hogan gone bad. Together, they formed a new era of characters to root for: The Bad Guys. \u003cp\u003e\u003c\/p\u003eNever before had audiences cheered for the villains, rooting for them over the heroes. The NWO broke down wrestling's fourth wall in a clever new way, blurring the lines between fiction and reality. And suddenly, watching professional wrestling not only became socially acceptable, but a necessity if you wanted to stay up to date with pop culture. Their impact was infectious and long-lasting. It was entertainment that shaped a generation. \u003cp\u003e\u003c\/p\u003eWritten by Marc Raimondi, a current ESPN reporter with nearly twenty years of experience in journalism, this narrative history explores professional wrestling's most popular faction and how their existence influenced American culture like never before.","brand":"Marc Raimondi","offers":[{"title":"Paperback","offer_id":47287845519596,"sku":"9781668013762","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781668013762.jpg?v=1770511352","url":"https:\/\/intl.allstora.com\/products\/say-hello-to-the-bad-guys-how-professional-wrestlings-new-world-order-changed-america-1","provider":"Allstora","version":"1.0","type":"link"}