{"product_id":"rule-of-thumb-a-guide-to-small-business-basics","title":"Rule of Thumb: A Guide to Small Business Basics","description":"Rule of Thumb: A Small Business Guide to Basics is an introductory guide for first-time entrepreneurs and small business owners seeking to gain a basic understanding of what it takes to operate a small business. A business owner needs to be aware of legal requirements, financial resources, record-keeping requirements, marketing basics and strategies, communication skills, human resource laws, as well as issues that may arise on a day-to-day basis. Knowing and following the laws will keep you out of legal trouble. Knowing and applying the skills needed to run your business on a day-to-day basis will increase the odds of your success. Rule of Thumb: A Small Business Guide to Basics will assist you in gaining a basic understanding of what it takes to operate a small business successfully.","brand":"Michael Mitilier, Marian Shalander Kaiser","offers":[{"title":"Paperback","offer_id":46712234639596,"sku":"9781608080243","price":13.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781608080243.jpg?v=1779665867","url":"https:\/\/intl.allstora.com\/products\/rule-of-thumb-a-guide-to-small-business-basics","provider":"Allstora","version":"1.0","type":"link"}