{"product_id":"pocha-simple-korean-food-from-the-streets-of-seoul","title":"Pocha: Simple Korean Food from the Streets of Seoul","description":"\u003cb\u003e\u003ci\u003ePocha\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e; short for \u003ci\u003epojangmacha\u003c\/i\u003e, which literally translates as 'covered wagon'; pocha is a tented or tarpaulin-covered stall, bar or market vendor serving up cheap and unfussy Korean comfort food, snacks and drinks.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e In \u003ci\u003ePocha\u003c\/i\u003e, Su Scott is going home to the streets where she grew up and the food that shaped her. From daybreak to sundown, 80 delicious and playful recipes take you on a journey through the narrow streets of Seoul and sheltered halls of tarpaulin-roofed markets where dust motes and steam glitter in the glow of orange tungsten lights. This is unfussy, easy, comforting food from a country that has perfected late night eating and drinking culture. From Corn Dogs and Fried Chicken to Kimchi Pancakes and Perilla Oil Noodles for slurping (and perhaps some ice-cold soju to wash it all down), \u003ci\u003ePocha\u003c\/i\u003e invites you to bring the beating heart of Korea's food scene into your kitchen. \u003cp\u003e\u003c\/p\u003e Filled with vibrant location photography from Seoul that weaves a tale of Su's touching return to her home country, \u003ci\u003ePocha\u003c\/i\u003e is an electric and tender cookbook.","brand":"Su Scott","offers":[{"title":"Hardcover","offer_id":46360450793708,"sku":"9781837831166","price":37.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781837831166.jpg?v=1744491191","url":"https:\/\/intl.allstora.com\/products\/pocha-simple-korean-food-from-the-streets-of-seoul","provider":"Allstora","version":"1.0","type":"link"}