{"product_id":"play-nice-the-rise-fall-and-future-of-blizzard-entertainment","title":"Play Nice: The Rise, Fall, and Future of Blizzard Entertainment","description":"\u003cb\u003eA \u003ci\u003eNEW YORK TIMES\u003c\/i\u003e BESTSELLER AND AN NPR BEST BOOK OF 2024 \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e From a \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author and investigative journalist comes \u003ci\u003eThe Social Network\u003c\/i\u003e for the video game industry, a riveting examination of Blizzard Entertainment's rise and shocking downfall. \u003cp\u003e\u003c\/p\u003e For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission -- to make games they wanted to play -- launched an empire with thousands of employees, millions of fans, and billions of dollars. \u003cp\u003e\u003c\/p\u003e But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning. \u003cp\u003e\u003c\/p\u003e Based on firsthand interviews with more than 300 current and former employees, \u003ci\u003ePlay Nice\u003c\/i\u003e chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to \"bleed Blizzard blue.\" Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism. \u003cbr\u003e","brand":"Jason Schreier","offers":[{"title":"Hardcover","offer_id":46300084076780,"sku":"9781538725429","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Paperback","offer_id":46300084109548,"sku":"9781538725436","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781538725429.jpg?v=1743069894","url":"https:\/\/intl.allstora.com\/products\/play-nice-the-rise-fall-and-future-of-blizzard-entertainment","provider":"Allstora","version":"1.0","type":"link"}