{"product_id":"pattern-breakers-why-some-start-ups-change-the-future","title":"Pattern Breakers: Why Some Start-Ups Change the Future","description":"\u003cb\u003eBased on extensive research and real-world examples, this book upends accepted wisdom about how to achieve success when launching a startup or creating a new product.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e The breakthrough concepts of \u003ci\u003ePattern Breakers\u003c\/i\u003e come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for \"best practices.\" In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right. \u003cp\u003e\u003c\/p\u003e Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success. Pattern-breaking success, they reveal, demands a different mindset and actions to harness developments others miss or that may, at first, seem crazy. \u003cp\u003e\u003c\/p\u003e\u003ci\u003ePattern Breakers\u003c\/i\u003e is filled with firsthand storytelling about initial interactions with some of the most transformative start-ups of recent times. Maples and Ziebelman challenge us to rethink how to transcend the ordinary and achieve the extraordinary.","brand":"Peter Ziebelman, Mike Maples","offers":[{"title":"Hardcover","offer_id":46333768597740,"sku":"9781541704350","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781541704350.jpg?v=1743602156","url":"https:\/\/intl.allstora.com\/products\/pattern-breakers-why-some-start-ups-change-the-future","provider":"Allstora","version":"1.0","type":"link"}