{"product_id":"odds-are-its-marketing-a-practical-guide-to-spotting-trends-building-strategy-and-driving-growth","title":"Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth","description":"\u003cp\u003e\u003cstrong\u003eWant marketing that works? Stop selling and start connecting.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eForget the buzzwords and the hot new tactics. Good marketing is choosing the message and channel that actually land with audiences. So what do you say, and how do you know it will work? The marketing that wins is rooted in simple principles: Be authentic, speak to a real audience, and make it resonate. The challenge is turning those principles into a narrative strategy that performs in the real world. Because marketing shifts. People shift. Platforms shift. You need a framework that's built to adapt.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEnter the O.D.D.S. Method: a fail-safe four-part framework from marketing consultant and entrepreneur Shanise Ling, EMBA, that will dramatically simplify and fundamentally change how you go about creating a marketing strategy that works. The O.D.D.S. Method teaches you how to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eObserve: \u003c\/strong\u003e Start with analysis, then use insights to make meaningful connections.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistill: \u003c\/strong\u003e Define a clear point of view from which to build a brand that resonates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDifferentiate: \u003c\/strong\u003e Determine and fine-tune the channels and tools that best fit your market.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScale: \u003c\/strong\u003e Amplify your message strategically.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBlending real-world stories with actionable marketing strategy, \u003cem\u003eOdds Are It's Marketing\u003c\/em\u003e is an exploration of what it means to build visibility, credibility, and impact-especially for those who've been underestimated, overlooked, or undervalued. To build brands that can't be ignored, you need clarity, confidence, and purpose. But most of all, you need a great story. What will yours be?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Shanise Ling","offers":[{"title":"Paperback","offer_id":47604409336044,"sku":"9781967510306","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781967510306.jpg?v=1778088258","url":"https:\/\/intl.allstora.com\/products\/odds-are-its-marketing-a-practical-guide-to-spotting-trends-building-strategy-and-driving-growth","provider":"Allstora","version":"1.0","type":"link"}