{"product_id":"modeline-of-california-pioneer-of-modern-lighting","title":"Modeline of California: Pioneer of Modern Lighting","description":"Readers step into the history of Modeline, the brand that revolutionized midcentury modern lighting. \u003cem\u003e\u003cem\u003eModeline of California: Pioneer of Modern Lighting\u003c\/em\u003e \u003c\/em\u003eunveils Bernie Roberts's journey from a penniless machinist to the founder of a company that defined a generation of design. From its roots in postwar struggles to its lasting cultural impact, this book is an indispensable resource for architecture, design, and history enthusiasts.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eKey Features: \u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e - \u003cstrong\u003eExclusive historical insights: \u003c\/strong\u003e Explores Modeline's role in shaping midcentury modern design\u003cbr\u003e - \u003cstrong\u003eCelebrity connections: \u003c\/strong\u003e Readers learn of Modeline's influence on Hollywood set decorators, movie stars, and even Muhammad Ali's connection to the end of Modeline's reign\u003cbr\u003e - \u003cstrong\u003eOver 250 high-quality images: \u003c\/strong\u003eFeatures previously unreleased photos of Modeline's unique style\u003cbr\u003e - \u003cstrong\u003eCultural impact: \u003c\/strong\u003eDetails Modeline's influence on the furniture and lighting industries\u003cbr\u003e - \u003cstrong\u003eFascinating narratives: \u003c\/strong\u003eCaptivating stories of union struggles, Hollywood ties, and innovation\u003cbr\u003e - \u003cstrong\u003eAuthor's expertise: \u003c\/strong\u003eWritten by a leading authority who documented Modeline's history with original families and designers\u003cbr\u003e \u003cbr\u003e In this riveting history, readers can discover why Modeline's timeless designs still captivate collectors and worldwide design enthusiasts today.\u003cbr\u003e","brand":"Nick Ferrell","offers":[{"title":"Hardcover","offer_id":47288575983852,"sku":"9780764370281","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9780764370281.jpg?v=1770564496","url":"https:\/\/intl.allstora.com\/products\/modeline-of-california-pioneer-of-modern-lighting","provider":"Allstora","version":"1.0","type":"link"}