{"product_id":"meat-how-the-next-agricultural-revolution-will-transform-humanitys-favorite-food-and-our-future","title":"Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food--And Our Future","description":"\u003cb\u003e\"This packed account makes food science feel like an urgent and essential undertaking.\" --\u003ci\u003ePublishers Weekly\u003c\/i\u003e \u003c\/b\u003e\u003cb\u003e(Top 10 New Release in Science)\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"A strong case for how science can come to our rescue in the kitchen--if we let it.\" --\u003ci\u003eKirkus Reviews\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \u003cb\u003eGood Food Institute founder and president Bruce Friedrich offers a hopeful and rigorously researched exploration of how science, policy, and industry can work together to satisfy the world's soaring demand for meat, while building a healthier and more sustainable world.\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThe human love of meat appears to be hard-wired. The world consumes more than 550 million metric tons of meat and seafood each year. That number has been climbing for decades and is expected to continue to rise through at least 2050. \u003cp\u003e\u003c\/p\u003eWhat if we could give humanity the meat it craves, but produced differently? Plant-based and cultivated meat that are \u003ci\u003ejust as delicious\u003c\/i\u003e as the meat you love, but more affordable and healthier. \u003cp\u003e\u003c\/p\u003eThink it's not possible? With examples ranging from the \"horseless carriage\" (car) to the smart phone in your pocket, \u003ci\u003eMeat \u003c\/i\u003ereminds readers that scientific innovations often move from disbelief or opposition to inevitability and ubiquity, much faster than almost anyone expects. \u003cp\u003e\u003c\/p\u003eEnvisioning a future where meat is both a delight and a force for good, Friedrich explores: \u003cbr\u003e \u003cul\u003e Humanity's 12,000-year-old practice of raising animals for meat, and why we need to figure out a better way. The science and scientists behind the efforts to create plant-based and cultivated meat that is indistinguishable from conventional animal meat, but less expensive, more nutritious, and safer.  How plant-based and cultivated meat can preserve forests and biodiversity, mitigate climate change and ocean pollution, and lower antimicrobial resistance and pandemic risk. The economic and food security benefits of making meat more efficiently, which include trillions of dollars in economic output annually, tens of millions of good jobs, and the possibility of a revitalized farm economy.  \u003c\/ul\u003e \u003cbr\u003e\u003ci\u003eMeat\u003c\/i\u003e offers a vision of the next agricultural revolution that is optimistic, achievable, and delicious.","brand":"Caitlin Welsh, Bruce Friedrich","offers":[{"title":"Hardcover","offer_id":47289312510188,"sku":"9781637747933","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781637747933.jpg?v=1770591548","url":"https:\/\/intl.allstora.com\/products\/meat-how-the-next-agricultural-revolution-will-transform-humanitys-favorite-food-and-our-future","provider":"Allstora","version":"1.0","type":"link"}