{"product_id":"marketing-research-methodological-foundations-13th-edition","title":"Marketing Research: Methodological Foundations, 13th edition","description":"Please see 14th edition (https: \/\/www.amazon.com\/dp\/B0DS1Y8G4C). For all the talk of \"big data\" and \"marketing analytics\"-it all starts here-you've got to know how to get data and what to do with data. MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS 13e, by Iacobucci and Churchill is recognized as the perennial authority and it continues to be the lead marketing research text in the industry.\u003cul\u003e\n\u003cli\u003eMARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 13th edition, offers readers (MBAs, EMBAs, advanced undergrads) a strong conceptual and practical understanding of marketing research and serves as an invaluable resource for professionals throughout their careers.\u003c\/li\u003e\n\u003cli\u003eChapters: 1) Marketing Research: It's Everywhere!; 2) Alternative Approaches to Marketing Intelligence; 3) The Research Process and Problem Formulation; 4) Research Design, Exploratory Research, and Qualitative Data; 5) Descriptive Research; 6) Causal Designs; 7) Data Collection: Secondary Data; 8) Data Collection: Primary Data; 9) Questionnaires and Data-Collection Forms; 10) Attitude Measurement; 11) Sampling Procedures; 12) Sample Size; 13) Collecting the Data: Field Procedures and Non-sampling Errors; 14) Preprocessing the Data, and Cross-Tabs, Chi-Square and Related Indices for Cross-Tabs; 15) Data Analysis: Basic Questions, Quick Stats Review; 16) Data Analysis: Examination of Differences, Analysis of Variance; 17) Data Analysis: Investigation of Association, Conjoint Analysis; 18) Multivariate Data Analysis; 19) The Research Report; Epilogue.\u003c\/li\u003e\n\u003cli\u003eEach section of the book also has several hands-on cases, each chapter has \"Ethical Dilemmas\" for classroom debate, and \"Research Realities\" to see real-world applicability. Each chapter ends with questions and applications to further students' learning.\u003c\/li\u003e\n\u003cli\u003eInstructors should email the first author for additional materials: data, slides, etc.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dawn Iacobucci","offers":[{"title":"Paperback","offer_id":46360510824684,"sku":"9798791801487","price":43.69,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9798791801487.jpg?v=1744495321","url":"https:\/\/intl.allstora.com\/products\/marketing-research-methodological-foundations-13th-edition","provider":"Allstora","version":"1.0","type":"link"}