{"product_id":"marketing-metrics","title":"Marketing Metrics","description":"\u003cb\u003eYour Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. \u003cp\u003e\u003c\/p\u003e This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. \u003cbr\u003e \u003cul\u003e \u003cli\u003eMeasure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more\u003c\/li\u003e \u003cli\u003eApply web, online, social, and mobile metrics more effectively\u003c\/li\u003e \u003cli\u003eBuild models to optimize planning and decision-making\u003c\/li\u003e \u003cli\u003eAttribute purchase decisions when multiple channels interact\u003c\/li\u003e \u003cli\u003eUnderstand the links between search and distribution, and use new online distribution metrics\u003c\/li\u003e \u003cli\u003eEvaluate marketing's impact on a publicly traded firm's financial objectives\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e Whatever your marketing role, \u003cb\u003eMarketing Metrics\u003c\/b\u003e will help you choose the right metrics for every task--and capture data that is valid, reliable, and actionable. \u003cbr\u003e\r","brand":"Neil Bendle, Paul Farris, Phillip Pfeifer","offers":[{"title":"Paperback","offer_id":44440868618476,"sku":"9780136717133","price":62.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9780136717133.jpg?v=1708833106","url":"https:\/\/intl.allstora.com\/products\/marketing-metrics","provider":"Allstora","version":"1.0","type":"link"}