{"product_id":"make-it-ours-crashing-the-gates-of-culture-with-virgil-abloh","title":"Make It Ours: Crashing the Gates of Culture with Virgil Abloh","description":"\u003cb\u003eVirgil Abloh's iconic rise to the top of the fashion industry embodied a groundbreaking transformation of the relationship between who we are and what we wear.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eAbloh's appointment as head of menswear for Louis Vuitton in 2018 shocked the fashion inudstry, as he became the first Black designer to serve as artistic director in the brand's 164-year history. But as Pulitzer Prize-winning culture critic Robin Givhan reveals, Abloh's story encompasses so much more than his own journey. \u003cp\u003e\u003c\/p\u003eUsing Abloh's surprising path to the top of the luxury establishment, Givhan unfolds the larger story of how the cloistered, exclusive fashion world faced a revolution from below in the form of streetwear and designers unafraid to storm the gates--how their notions of what was luxury simultaneously anticipated and upended consumer preferences, and how a simple T-shirt held as much cultural power as a haute couture gown. As Givhan relays, Abloh rose during a time of existential angst for a fashion inudstry trying to make sense of its responsibilities to a diverse audience and the challenges of selling status to a generation of consumers who fetishized sneakers and prioritized comfort. How that moment came to be--how someone like Abloh, who had no formal training in patternmaking or tailoring, could come to symbolize and embody the industry's way forward--is the story at the heart of this book. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eMake It Ours\u003c\/i\u003e is at once a remarkable biography of a singular creative force and a powerful meditation on fashion and race, taste and exclusivity, genius and luxury. With access to Abloh's family, friends, collaborators, and contemporaries, and featuring a cast of fascinating characters ranging from visionary Black designers like Ozwald Boateng to Abloh's mercurial but critical employer and mentor Kanye West, Givhan weaves a spellbinding tale of a young man's rise amid a cultural moment that would upend a century's worth of ideas about luxury and taste.","brand":"Robin Givhan","offers":[{"title":"Hardcover","offer_id":46418796544236,"sku":"9780593444122","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9780593444122.jpg?v=1746498117","url":"https:\/\/intl.allstora.com\/products\/make-it-ours-crashing-the-gates-of-culture-with-virgil-abloh","provider":"Allstora","version":"1.0","type":"link"}