{"product_id":"lookers-into-bookers-the-tourism-marketing-blueprint-marketing-strategies-for-tour-operators-and-tourism-businesses","title":"Lookers into Bookers, The Tourism Marketing Blueprint: Marketing Strategies for Tour Operators and Tourism Businesses","description":"\u003cp\u003eThis book is for any\u003cstrong\u003e tour operator, tourism or hospitality business, or marketing agency\u003c\/strong\u003e looking to\u003cstrong\u003e master the art of marketing\u003c\/strong\u003e a travel-related business effectively.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhile the strategy outlined is focused on a multi-day tour operator, the principles apply to any experience-based travel business. Content and demographics may shift, but how you engage, inspire, and tell your story to your target audience will always be the key to success.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf you want to understand how various elements of marketing come together into a unified, effective strategy, this book will guide you through every step. By focusing on the core stages of the\u003cstrong\u003e consumer journey-dreaming, planning, booking, experiencing, and sharing\u003c\/strong\u003e-you'll learn how to move potential customers through these phases seamlessly.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUltimately, this book will help you turn\u003cstrong\u003e lookers into bookers\u003c\/strong\u003e and grow your business with a comprehensive, long-term marketing approach.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Chris Torres","offers":[{"title":"Paperback","offer_id":46335626379500,"sku":"9781916147324","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781916147324.jpg?v=1743654429","url":"https:\/\/intl.allstora.com\/products\/lookers-into-bookers-the-tourism-marketing-blueprint-marketing-strategies-for-tour-operators-and-tourism-businesses","provider":"Allstora","version":"1.0","type":"link"}