{"product_id":"if-then-how-the-simulmatics-corporation-invented-the-future","title":"If Then: How the Simulmatics Corporation Invented the Future","description":"The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and \u003cem\u003eNew Yorker\u003c\/em\u003e staff writer, in this \"hilarious, scathing, and sobering\" (David Runciman) account of the origins of predictive analytics and behavioral data science.\r","brand":"Jill Lepore","offers":[{"title":"Paperback","offer_id":44443736146156,"sku":"9781324091127","price":17.95,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":44443736178924,"sku":"9781631496103","price":28.95,"currency_code":"USD","in_stock":false},{"title":"Library Binding - Large Print","offer_id":44443736211692,"sku":"9781432886141","price":52.23,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781324091127.jpg?v=1720752217","url":"https:\/\/intl.allstora.com\/products\/if-then-how-the-simulmatics-corporation-invented-the-future","provider":"Allstora","version":"1.0","type":"link"}