{"product_id":"hidden-wombat-how-executives-innovate-without-the-waste-of-money-brains-and-time","title":"Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time","description":"\u003cp\u003eGood ideas are killing great companies.\u003c\/p\u003e\u003cp\u003eA waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.\u003c\/p\u003e\u003cp\u003eEvery late-stage failure, every pivot, is a testament to this. When you're wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?\u003c\/p\u003e\u003cp\u003eNeeds-Driven Innovation (NDI)-inspired by Stanford University's Biodesign program-turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.\u003c\/p\u003e\u003cp\u003eReversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\r","brand":"Topher Kinsella, Rush Bartlett","offers":[{"title":"Hardcover","offer_id":44462015348972,"sku":"9798989247615","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9798989247615.jpg?v=1709490785","url":"https:\/\/intl.allstora.com\/products\/hidden-wombat-how-executives-innovate-without-the-waste-of-money-brains-and-time","provider":"Allstora","version":"1.0","type":"link"}