{"product_id":"heart-of-entrepreneurship-crafting-your-authentic-recipe-for-success","title":"Heart of Entrepreneurship: Crafting Your Authentic Recipe for Success","description":"\u003cp\u003e\u003cb\u003eFrom the creator of Melissa \u0026amp; Doug, an entrepreneur's guide to discovering and launching your unique vision\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"Her toys took the market by storm, and in this book Melissa Bernstein shows what it takes to follow in her footsteps with your next big idea.\" --Adam Grant, PhD, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThink Again\u003c\/i\u003e \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eEntrepreneurship isn't for the faint of heart. Melissa Bernstein, cofounder of the wildly successful toy company Melissa \u0026amp; Doug and cofounder of the wellness company Lifelines, knows this firsthand. Connecting deeply with your soul and crafting a clear vision are central to launching a successful business. In \u003ci\u003eThe Heart of Entrepreneurship\u003c\/i\u003e, Bernstein offers a guide to the creative and visionary process of bringing a business, product, or service to life. \u003cp\u003e\u003c\/p\u003eBernstein walks you through the method she uses when launching a new product or venture―a process she has guided hundreds of students through at Duke University and in Sounds True's Inner MBA(R) program. She likens this work to creating a new recipe. It involves: \u003cp\u003e\u003c\/p\u003e- Cultivating a mindset of curiosity\u003cbr\u003e- Gathering ingredients\u003cbr\u003e- Diving deep into your area of intrigue\u003cbr\u003e- Allowing ideas to simmer\u003cbr\u003e- Assessing and altering as needed\u003cbr\u003e- Serving your perfected recipe to consumers \u003cp\u003e\u003c\/p\u003eEach chapter offers insights and practical exercises to help you apply these concepts to your own life and business. \u003cp\u003e\u003c\/p\u003eTurning your passion into ideas that serve others requires courage and commitment and offers a profound sense of fulfillment. Bernstein explains, \"You'll come to see that the solutions to both entrepreneurial challenges and life's most important questions are waiting (and have always been waiting) within your very soul.\"","brand":"Melissa Bernstein","offers":[{"title":"Paperback","offer_id":47285216149740,"sku":"9781649633897","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781649633897.jpg?v=1770399997","url":"https:\/\/intl.allstora.com\/products\/heart-of-entrepreneurship-crafting-your-authentic-recipe-for-success","provider":"Allstora","version":"1.0","type":"link"}