{"product_id":"hacking-the-human-mind-the-behavioral-science-secrets-behind-17-of-the-worlds-best-brands","title":"Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World's Best Brands","description":"\u003cp\u003e\u003cb\u003e'A book for the ages.' --Rory Sutherland, Author, \u003ci\u003eAlchemy\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eHow did the world's best brands get so big?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThey had more than great products -- they hacked the human mind. \u003cp\u003e\u003c\/p\u003eThis book reveals their secrets. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eRichard Shotton \u003c\/b\u003e(\u003ci\u003eThe Choice Factory\u003c\/i\u003e, \u003ci\u003eThe Illusion of Choice\u003c\/i\u003e) and 9x CEO \u003cb\u003eMichaelAaron Flicker\u003c\/b\u003e take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. \u003cp\u003e\u003c\/p\u003eWhat is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it's worth? The answers are here. \u003cp\u003e\u003c\/p\u003eAnd it's not just theory. \u003ci\u003eHacking the Human Mind\u003c\/i\u003e is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for -- without them ever really knowing why.","brand":"Richard Shotton, Michaelaaron Flicker","offers":[{"title":"Paperback","offer_id":47285194686700,"sku":"9781804091326","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781804091326.jpg?v=1770399644","url":"https:\/\/intl.allstora.com\/products\/hacking-the-human-mind-the-behavioral-science-secrets-behind-17-of-the-worlds-best-brands","provider":"Allstora","version":"1.0","type":"link"}