{"product_id":"forget-the-funnel-a-customer-led-approach-for-driving-predictable-recurring-revenue","title":"Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue","description":"\u003cp\u003eYour product is great. So why is marketing it so hard?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMany SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains...lumpy. Slow. Frustratingly inconsistent.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf this sounds familiar, the problem isn't you or your ideas; it's that you're \u003cem\u003eguessing\u003c\/em\u003e at what resonates with your target customers. In \u003cem\u003eForget the Funnel\u003c\/em\u003e, \u003cstrong\u003eGeorgiana Laudi\u003c\/strong\u003e and \u003cstrong\u003eClaire Suellentrop\u003c\/strong\u003e share the \u003cstrong\u003eCustomer-Led Growth Framework\u003c\/strong\u003e they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers' heads, map and measure your customers' experience, and uncover which tactics will \u003cem\u003eactually\u003c\/em\u003e move the needle for your company. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIt's time to stop guessing\u003c\/strong\u003e. \u003cem\u003eForget the Funnel\u003c\/em\u003e is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.\u003c\/p\u003e","brand":"Claire Suellentrop, Georgiana Laudi","offers":[{"title":"Paperback","offer_id":46480260104428,"sku":"9781544542232","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781544542232.jpg?v=1748169167","url":"https:\/\/intl.allstora.com\/products\/forget-the-funnel-a-customer-led-approach-for-driving-predictable-recurring-revenue","provider":"Allstora","version":"1.0","type":"link"}