{"product_id":"focused-2","title":"Focused","description":"\u003cp\u003eMost sales organizations don't lose performance suddenly.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThey lose it quietly.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStandards soften.\u003c\/p\u003e\u003cp\u003eCoaching slips.\u003c\/p\u003e\u003cp\u003eUrgency replaces discipline.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCalendars fill. Leaders stay busy. Escalations increase.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnd somewhere along the way, execution drifts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBy the time revenue misses show up, the damage is already done.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eForecast confidence drops. Deal quality declines. Revenue becomes harder to predict.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFOCUSED explains why this happens - and how senior sales leaders prevent it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is not a sales methodology book.\u003c\/p\u003e\u003cp\u003eIt's not motivation.\u003c\/p\u003e\u003cp\u003eAnd it's not another leadership theory.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFOCUSED is a \u003cstrong\u003eleadership operating discipline\u003c\/strong\u003e for Chief Revenue Officers, VPs of Sales, and senior sales leaders who are responsible for performance at scale - and who need execution to hold when pressure shows up.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt becomes the operating spine for how leaders coach, enforce standards, and protect execution across the organization.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSteven Rosen names the problem most organizations never diagnose: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNot lack of effort.\u003c\/p\u003e\u003cp\u003eNot poor strategy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBut the slow erosion of focus as urgency overrides standards.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFOCUSED gives leaders a practical framework for protecting the few critical behaviors that actually drive results: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Enforcing coaching even when deals are on fire\u003c\/p\u003e\u003cp\u003e- Holding standards when quarters get tight\u003c\/p\u003e\u003cp\u003e- Preventing leaders from becoming the escalation point\u003c\/p\u003e\u003cp\u003e- Turning accountability into daily behavior, not quarterly intention\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is for leaders who: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e✓ Are tired of repeating expectations\u003c\/p\u003e\u003cp\u003e✓ Are carrying execution personally\u003c\/p\u003e\u003cp\u003e✓ See activity rising while performance stalls\u003c\/p\u003e\u003cp\u003e✓ Know their \"Three Things\" but struggle to protect them under pressure\u003c\/p\u003e\u003cp\u003e✓ Want predictable execution instead of constant escalation\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is not for: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e✗ Leaders looking for reassurance\u003c\/p\u003e\u003cp\u003e✗ Teams chasing tactics without discipline\u003c\/p\u003e\u003cp\u003e✗ Organizations that confuse motion with progress\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith a foreword by Mike Weinberg, FOCUSED delivers a blunt, practical manual for building leadership discipline that survives real-world pressure.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you'll learn how to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Diagnose execution drift before revenue suffers\u003c\/p\u003e\u003cp\u003e- Install operating standards that managers actually enforce\u003c\/p\u003e\u003cp\u003e- Build coaching consistency across leadership layers\u003c\/p\u003e\u003cp\u003e- Replace heroic effort with leadership infrastructure\u003c\/p\u003e\u003cp\u003e- Create execution stability without micromanagement\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFOCUSED doesn't ask leaders to do more.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt teaches them how to protect what matters.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSteven Rosen works with CROs and VP Sales teams globally to install leadership discipline that holds under pressure.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you're a CRO or VP of Sales responsible for results - and you're done letting urgency dictate leadership - this book gives you the operating discipline to make performance hold.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eScroll up and order your copy.\u003c\/p\u003e","brand":"Steven Rosen","offers":[{"title":"Paperback","offer_id":47475487834348,"sku":"9780991754632","price":33.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9780991754632.jpg?v=1775456654","url":"https:\/\/intl.allstora.com\/products\/focused-2","provider":"Allstora","version":"1.0","type":"link"}