{"product_id":"fender-telecaster-75-years","title":"Fender Telecaster: 75 Years","description":"\u003cb\u003eAuthoritatively written and lavishly illustrated, \u003ci\u003eFender Telecaster 75 Years\u003c\/i\u003e is the officially licensed anniversary celebration of this legendary guitar. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eEmbraced for its simplicity and adaptability, the Fender(R) Telecaster(R) guitar is a musical icon around the world and across musical genres, its distinctive design as beloved today as it was when\u003cb\u003e Leo Fender introduced the guitar to the world in 1951. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eFender Telecaster 75 Years\u003c\/i\u003e, guitar historian Dave Hunter \u003cb\u003etraces Telecaster(R) guitars across seven-plus decades\u003c\/b\u003e, beginning with Leo Fender's breakthrough design in his modest Fullerton, California, workshop. From there, Hunter explores: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe new Telecaster design in the context of the contemporary guitar market and the needs of musicians of the day.\u003c\/li\u003e\n\u003cli\u003eThe Telecaster's solidbody two-pickup configuration, bolt-on neck, and carefully considered body shape, as well as the players who played a part in the guitar's early evolution.\u003c\/li\u003e\n\u003cli\u003eDesign improvements undertaken throughout the Telecaster's first decades, such as the introduction of a rosewood fingerboard and Custom Color options.\u003c\/li\u003e\n\u003cli\u003eCBS's 1965 acquisition of Fender and its effects on company culture and the Telecaster, as well as the 1985 acquisition of Fender spearheaded by a group of employees.\u003c\/li\u003e\n\u003cli\u003eFender's forward-thinking combination of vintage specs and materials with modern features in Telecaster guitars that offer classic styling and current conveniences.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eAlong the way, Hunter contextualizes the evolving Telecaster within the contemporary guitar industry and shows \u003cb\u003ethe relationships that admired players throughout the decades have enjoyed with this guitar\u003c\/b\u003e, including Muddy Waters, Keith Richards, Jeff Beck, Jimmy Page, George Harrison, Bruce Springsteen, and Joe Strummer--to name a few! \u003cp\u003e\u003c\/p\u003eIllustrated throughout with \u003cb\u003erare images from the Fender archives\u003c\/b\u003e, \u003ci\u003eFender Telecaster 75 Years\u003c\/i\u003e treats readers to rare behind-the-scenes views of the shop floor throughout the years, studio imagery of the guitars, rare period advertising and brochures, and performance photography of Fender players. \u003cp\u003e\u003c\/p\u003eOften imitated but never duplicated, the Fender Telecaster remains a triumph of imagination and design more than seven decades on. This is the official and definitive illustrated story of this guitar--and a must-have for every guitar enthusiast.","brand":"Dave Hunter","offers":[{"title":"Hardcover","offer_id":47288502812908,"sku":"9780760389317","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9780760389317.jpg?v=1770558319","url":"https:\/\/intl.allstora.com\/products\/fender-telecaster-75-years","provider":"Allstora","version":"1.0","type":"link"}