{"product_id":"event-planning-and-management-principles-planning-and-practice","title":"Event Planning and Management: Principles, Planning and Practice","description":"\u003cp\u003e\u003cb\u003eDo you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? \u003ci\u003eEvent Planning and Management\u003c\/i\u003e is \u003ci\u003ethe \u003c\/i\u003ecomprehensive guide for facing the new wave of live brand and customer experiences\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Written by authors with extensive industry experience, this is an essential step-by-step resource for students and the next generation of event planners to plan and deliver a successful event. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. \u003cp\u003e\u003c\/p\u003e Now fully updated, this third edition of \u003cb\u003e\u003ci\u003eEvent Planning and Management\u003c\/i\u003e\u003c\/b\u003e provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for students studying event planning modules and certifications, marketing and PR professionals.","brand":"Dan Lomax, Ruth Dowson, Bernadette Albert","offers":[{"title":"Paperback","offer_id":46333136240876,"sku":"9781398607101","price":70.82,"currency_code":"USD","in_stock":false},{"title":"Hardcover","offer_id":46333136273644,"sku":"9781398607125","price":225.25,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781398607101.jpg?v=1743580433","url":"https:\/\/intl.allstora.com\/products\/event-planning-and-management-principles-planning-and-practice","provider":"Allstora","version":"1.0","type":"link"}